{"id":86,"date":"2020-12-15T16:09:47","date_gmt":"2020-12-15T07:09:47","guid":{"rendered":"https:\/\/www.joetsu-dc.com\/blog\/?p=86"},"modified":"2022-08-09T14:20:37","modified_gmt":"2022-08-09T05:20:37","slug":"20201215-advertising-review","status":"publish","type":"post","link":"https:\/\/www.joetsu-dc.com\/blog\/digitalmedia\/20201215-advertising-review\/","title":{"rendered":"\uff035\u3000\u7a81\u7136\u306e\u63b2\u8f09\u4e0d\u53ef\uff01\u3067\u614c\u3066\u306a\u3044\u70ba\u306eWEB\u5e83\u544a\u5be9\u67fb\u306e\u57fa\u6e96\u306b\u3064\u3044\u3066"},"content":{"rendered":"<p>\u3053\u3093\u306b\u3061\u306f\u3002<\/p>\n<p>JOETSU\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30baWeb\u5e83\u544a\u904b\u7528\u62c5\u5f53\u306e\u5ddd\u7530\u3067\u3059\u3002<\/p>\n<p>\u3044\u3088\u3044\u3088\u4eca\u5e74\u3082\u6b8b\u3059\u3068\u3053\u308d\u5f8c\u308f\u305a\u304b\u3068\u306a\u308a\u307e\u3057\u305f\u304c\u3001\u307f\u306a\u3055\u3093\u306f\u3082\u30462020\u5e74\u306b\u601d\u3044\u6b8b\u3059\u3053\u3068\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u79c1\u306f\u4eca\u5e74\u306e\u6625\u3054\u308d\u306b\u53e4\u304f\u306a\u3063\u305f\u51ac\u7528\u306e\u639b\u3051\u5e03\u56e3\u3092\u6368\u3066\u3066\u3044\u305f\u3053\u3068\u3092\u3059\u3063\u304b\u308a\u5fd8\u308c\u3066\u3044\u3066\u3001\u5148\u9031\u614c\u3066\u3066\u6696\u304b\u3044\u5e03\u56e3\u3092\u8cb7\u3044\u306b\u884c\u304d\u307e\u3057\u305f\u3002<\/p>\n<p>\u307f\u306a\u3055\u3093\u3082\u5e74\u672b\u5e74\u59cb\u306e\u6e96\u5099\u306f\u4e07\u7aef\u306b\u3057\u3066\u65b0\u5e74\u3092\u8fce\u3048\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3067\u306f\u672c\u984c\u306b\u79fb\u308a\u305f\u3044\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u3084\u30b9\u30de\u30fc\u30c8\u30d5\u30a9\u30f3\u30a2\u30d7\u30ea\u306a\u3069\u69d8\u3005\u306a\u5834\u6240\u3067\u76ee\u306b\u3059\u308b\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3067\u3059\u304c\u3001\u3069\u306e\u3088\u3046\u306a\u5185\u5bb9\u3067\u3082\u52dd\u624b\u306b\u51fa\u7a3f\u3067\u304d\u308b\uff01\u3068\u3044\u3046\u308f\u3051\u3067\u306f\u306a\u3044\u4e8b\u3092\u7686\u3055\u3093\u3054\u5b58\u3058\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u5f53\u7136\u3067\u3059\u304c\u5404\u7a2e\u6cd5\u5f8b\u306b\u62b5\u89e6\u3059\u308b\u5185\u5bb9\u306f\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u307e\u305f\u5404\u5a92\u4f53\uff08Yahoo!\u3001Google\u7b49\uff09\u6bce\u306b\u6c7a\u307e\u308a\u4e8b\u304c\u7d30\u304b\u304f\u8a2d\u5b9a\u3055\u308c\u3066\u304a\u308a\u3001\u305d\u308c\u305e\u308c\u306e\u898f\u7d04\u306b\u5247\u3063\u305f\u5185\u5bb9\u3067\u6b63\u3057\u304f\u5165\u7a3f\u3057\u306a\u3044\u3068\u201d\u5be9\u67fb\u201d\u304c\u901a\u3089\u305a\u5e83\u544a\u63b2\u8f09\u304c\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u4eca\u56de\u306f\u4e3b\u306b\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u306b\u304a\u3051\u308b\u5be9\u67fb\u306e\u57fa\u6e96\u3084\u6ce8\u610f\u70b9\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3044\u305f\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u5e83\u544a\u5be9\u67fb\u306e\u57fa\u6e96\u3068\u306f<\/h2>\n<p>\u5e83\u544a\u5be9\u67fb\u306e\u57fa\u6e96\u306f\u5404\u5a92\u4f53\u306b\u304a\u3051\u308b\u30dd\u30ea\u30b7\u30fc\u3084\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u6cbf\u3063\u3066\u5b9a\u3081\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>Google\u3067\u3042\u308c\u3070Google\u5e83\u544a\u306e\u30dd\u30ea\u30b7\u30fc\uff08<a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6008942\">https:\/\/support.google.com\/adspolicy\/answer\/6008942<\/a>\uff09<\/p>\n<p>Yahoo!\u3067\u3042\u308c\u3070\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\uff08<a href=\"https:\/\/ads-help.yahoo.co.jp\/yahooads\/largecategory?lan=ja&amp;cid=1696\">https:\/\/ads-help.yahoo.co.jp\/yahooads\/largecategory?lan=ja&amp;cid=1696<\/a>\uff09<\/p>\n<p>\u3092\u53c2\u7167\u3059\u308b\u3053\u3068\u3067\u5404\u5a92\u4f53\u306b\u304a\u3051\u308b\u5be9\u67fb\u306e\u57fa\u6e96\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u30dd\u30ea\u30b7\u30fc\u3084\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u3092\u8aad\u3080\u3053\u3068\u3067\u5927\u307e\u304b\u306a\u30eb\u30fc\u30eb\u306f\u5206\u304b\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u304c\u3001\u305d\u306e\u4e2d\u3067\u3082\u7279\u306b\u3088\u304f\u3042\u308b\u63b2\u8f09\u4e0d\u53ef\u3068\u306a\u308b\u9805\u76ee\u3092\u307e\u3068\u3081\u3066\u307f\u307e\u3057\u305f\u306e\u3067\u3054\u53c2\u8003\u3044\u305f\u3060\u3051\u308c\u3070\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<h2>\u63b2\u8f09\u4e0d\u53ef\u3068\u306a\u308b\u4ee3\u8868\u4f8b<\/h2>\n<h4>\u85ac\u6a5f\u6cd5\u306b\u9055\u53cd\u3057\u3066\u3044\u308b<\/h4>\n<p>\u4e3b\u306b\u30b5\u30d7\u30ea\u30e1\u30f3\u30c8\u3084\u5065\u5eb7\u98df\u54c1\u3092\u5546\u54c1\u3068\u3059\u308b\u5e83\u544a\u4e3b\u69d8\u306b\u304a\u3044\u3066\u6ce8\u610f\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u9805\u76ee\u3067\u3059\u3002<\/p>\n<p>\u85ac\u6a5f\u6cd5\u3068\u306f\u300c\u533b\u85ac\u54c1\u3001\u533b\u7642\u6a5f\u5668\u7b49\u306e\u54c1\u8cea\u3001\u6709\u52b9\u6027\u53ca\u3073\u5b89\u5168\u6027\u306e\u78ba\u4fdd\u7b49\u306b\u95a2\u3059\u308b\u6cd5\u5f8b\u300d\uff08\u4ee5\u4e0b\u300c\u85ac\u6a5f\u6cd5\u300d\uff09\u306e\u3053\u3068\u3067\u3001\u533b\u85ac\u54c1\u7b49\u3092\u88fd\u9020\u3001\u8ca9\u58f2\u3001\u5e83\u544a\u3059\u308b\u969b\u306b\u95a2\u308f\u3063\u3066\u304f\u308b\u6cd5\u5f8b\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u85ac\u6a5f\u6cd5\u306e\u4e2d\u306b\u306f\u3053\u306e\u5f8c\u3054\u7d39\u4ecb\u3059\u308b\u300c\u8a87\u5927\u5e83\u544a\u300d\u306b\u95a2\u3059\u308b\u898f\u5236\u3092\u8a18\u3057\u305f\u9805\u76ee\u304c\u3042\u308a\u3001\u3053\u308c\u3092\u9806\u5b88\u3057\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>\u5f53\u7136Google\u5e83\u544a\u306e\u30dd\u30ea\u30b7\u30fc\u3084Yahoo!\u5e83\u544a\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u4e2d\u306b\u3082\u533b\u85ac\u54c1\u3001\u85ac\u7528\u5316\u7ca7\u54c1\u3001\u5065\u5eb7\u5668\u5177\u306b\u95a2\u3059\u308b\u57fa\u6e96\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3054\u78ba\u8a8d\u304f\u3060\u3055\u3044\u3002<\/p>\n<p>&nbsp;<\/p>\n<h4>\u4e0d\u5f53\u8868\u793a\u3084\u8a87\u5927\u8868\u73fe\u3068\u306a\u308b\u5185\u5bb9\u304c\u8a18\u8f09\u3055\u308c\u3066\u3044\u308b<\/h4>\n<p>\u8a87\u5927\u5e83\u544a\u3068\u306f\u512a\u826f\u8aa4\u8a8d\u3084\u6709\u5229\u8aa4\u8a8d\u3092\u62db\u304f\u4e0d\u5f53\u8868\u793a\u3084\u8aa4\u89e3\u3092\u62db\u304f\u3088\u3046\u306a\u8868\u73fe\u3092\u7528\u3044\u308b\u4e8b\u3067\u5b9f\u969b\u3088\u308a\u3082\u52b9\u679c\u304c\u9ad8\u3044\u53ef\u80fd\u69d8\u306b\u898b\u305b\u3066\u3044\u308b\u3082\u306e\u7b49\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<p>\u8a73\u3057\u304f\u306f\u5a92\u4f53\u3054\u3068\u306e\u30dd\u30ea\u30b7\u30fc\u306b\u3088\u3063\u3066\u7570\u306a\u308b\u70ba\u3001\u300c\u3053\u308c\u306a\u3089\u554f\u984c\u306a\u3044\uff01\u300d\u3068\u660e\u78ba\u306a\u6b63\u89e3\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001\u300c\u75e9\u305b\u308b\u300d\u3084\u300c\u5065\u5eb7\u306b\u306a\u308b\u300d\u3068\u3044\u3063\u305f\u8868\u73fe\u306b\u306f\u6ce8\u610f\u304c\u5fc5\u8981\u306a\u3053\u3068\u306f\u3082\u3061\u308d\u3093\u3001\u300c\u5132\u304b\u308b\u300d\u300c\u4eca\u3060\u3051\u300d\u3068\u3044\u3063\u305f\u8868\u8a18\u306b\u3082\u6c17\u3092\u4ed8\u3051\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u305f\u3060\u3001\u6ce8\u610f\u3059\u308b\u3068\u8a00\u3063\u3066\u3082\u5177\u4f53\u7684\u306b\u306f\u3069\u3046\u3059\u308c\u3070\u3044\u3044\u306e\u304b\u5206\u304b\u308a\u307e\u305b\u3093\u3088\u306d\u3002<\/p>\n<p>\u305d\u3053\u3067\u3001Yahoo!\u5e83\u544a\u306e\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306e\u4e2d\u3067\u660e\u78ba\u306b\u63b2\u8f09\u4e0d\u53ef\u3068\u306a\u3063\u3066\u3044\u308b\u4f8b\u304c\u3042\u308a\u307e\u3059\u306e\u3067\u3044\u304f\u3064\u304b\u78ba\u8a8d\u3057\u3066\u307f\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u63b2\u8f09\u4e0d\u53ef\u4f8b\u2460<\/p>\n<table width=\"602\">\n<tbody>\n<tr>\n<td width=\"301\">\u30b5\u30a4\u30c8\u5185<\/td>\n<td width=\"301\">\u63b2\u8f09\u4e0d\u53ef\u7406\u7531<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">\u30ab\u30b7\u30df\u30e4100%\u4f7f\u7528\u306e\u9ad8\u7d1a\u30bb\u30fc\u30bf\u30fc\u3001\u7d76\u8cdb\u767a\u58f2\u4e2d\uff01<\/td>\n<td width=\"301\">\u5b9f\u969b\u306b\u306f\u30ab\u30b7\u30df\u30a2\u309250%\u3057\u304b\u4f7f\u7528\u3057\u3066\u3044\u306a\u3044\u306e\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u300c\u30ab\u30b7\u30df\u30a2100%\u4f7f\u7528\u300d\u3068\u8868\u793a\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u63b2\u8f09\u3067\u304d\u307e\u305b\u3093\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>\u63b2\u8f09\u4e0d\u53ef\u4f8b\u2461<\/p>\n<table width=\"602\">\n<tbody>\n<tr>\n<td width=\"301\">\u30b5\u30a4\u30c8\u5185<\/td>\n<td width=\"301\">\u63b2\u8f09\u4e0d\u53ef\u7406\u7531<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">\u9ad8\u6821\u53d7\u9a13\u306a\u3089\u5bb6\u98a8\u5b66\u7fd2\u587e<\/p>\n<p>\u5730\u57df\u30c8\u30c3\u30d7\u30af\u30e9\u30b9\u306e<\/p>\n<p>\u5408\u683c\u7387\u304c\u81ea\u6162\u3067\u3059\uff01<\/td>\n<td width=\"301\">\u6839\u62e0\u3068\u306a\u308b\u8abf\u67fb\u3092\u884c\u308f\u305a\u3001\u7af6\u4e89\u696d\u8005\u3088\u308a\u3082\u512a\u308c\u3066\u3044\u308b\u3068\u8aa4\u8a8d\u3055\u305b\u308b\u3088\u3046\u306a\u8868\u793a\u3092\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u63b2\u8f09\u3067\u304d\u307e\u305b\u3093\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>\u63b2\u8f09\u4e0d\u53ef\u4f8b\u2462<\/p>\n<table width=\"602\">\n<tbody>\n<tr>\n<td width=\"301\">\u30b5\u30a4\u30c8\u5185<\/td>\n<td width=\"301\">\u63b2\u8f09\u4e0d\u53ef\u7406\u7531<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">\u6700\u65b0\u30d3\u30c7\u30aa\u30ab\u30e1\u30e9<\/p>\n<p>\u7121\u91d1\u5229\u3067\u5206\u5272\u6255\u3044\u304c\u3067\u304d\u308b\u306e\u306f<\/p>\n<p>\u30e4\u30d5\u30fc\u30ab\u30e1\u30e9\u3060\u3051\uff01<\/td>\n<td width=\"301\">\u7af6\u4e89\u696d\u8005\u304c\u540c\u3058\u30b5\u30fc\u30d3\u30b9\u3092\u884c\u3063\u3066\u3044\u308b\u306b\u3082\u304b\u304b\u308f\u3089\u305a\u3001\u81ea\u793e\u3060\u3051\u304c\u884c\u3063\u3066\u3044\u308b\u3068\u8868\u793a\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u63b2\u8f09\u3067\u304d\u307e\u305b\u3093\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p>\u63b2\u8f09\u4e0d\u53ef\u4f8b\u2463<\/p>\n<table width=\"602\">\n<tbody>\n<tr>\n<td width=\"301\">\u30b5\u30a4\u30c8\u5185<\/td>\n<td width=\"301\">\u63b2\u8f09\u4e0d\u53ef\u7406\u7531<\/td>\n<\/tr>\n<tr>\n<td width=\"301\">\u5927\u4eba\u6c17\u306e\u30af\u30ec\u30f3\u30b8\u30f3\u30b0\u304c<\/p>\n<p>\u521d\u56de\u9650\u5b9a980\u5186\uff01<\/p>\n<p>\u6bce\u6708\u304a\u5c4a\u3051<\/td>\n<td width=\"301\">\u7d99\u7d9a\u8cfc\u5165\u3092\u4fc3\u3059\u5546\u54c1\u306b\u304a\u3044\u3066\u521d\u56de\u306e\u307f\u7279\u5225\u4fa1\u683c\u3092\u5f37\u8abf\u3057\u3066\u8ca9\u58f2\u3059\u308b\u969b\u306b\u3001\u8ca9\u58f2\u6761\u4ef6\u304c\u3042\u308b\u306b\u3082\u95a2\u308f\u3089\u305a\u660e\u793a\u304c\u306a\u3044\u5834\u5408\u306f\u63b2\u8f09\u3067\u304d\u307e\u305b\u3093\u3002<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u53c2\u8003\uff1aYahoo!\u5e83\u544a\u30d8\u30eb\u30d7\u300c2. \u4e0d\u5f53\u8868\u793a\u306e\u7981\u6b62\u3010\u7b2c9 \u7ae06.\u95a2\u9023\u3011\u300d\uff08<a href=\"https:\/\/ads-help.yahoo.co.jp\/yahooads\/guideline\/articledetail?lan=ja&amp;aid=1517&amp;o=default\">https:\/\/ads-help.yahoo.co.jp\/yahooads\/guideline\/articledetail?lan=ja&amp;aid=1517&amp;o=default<\/a>\uff09<\/p>\n<p>&nbsp;<\/p>\n<h4>\u6700\u4e0a\u7d1a\u8868\u793a\u3092\u6839\u62e0\u306a\u304f\u4f7f\u7528\u3057\u3066\u3044\u308b<\/h4>\n<p>\u300c\u6700\u5927\u300d\u300c\u6700\u9ad8\u300d\u300c\u6700\u5c0f\u300d\u300c\u6700\u901f\u300d\u300cNo.1\u300d\u300c\u4e16\u754c\u521d\u300d\u306a\u3069\u306e\u8a00\u8449\u3092\u5e83\u544a\u306b\u8868\u793a\u3059\u308b\u5834\u5408\u306b\u306f\u5404\u5a92\u4f53\u306e\u30dd\u30ea\u30b7\u30fc\u3084\u30ac\u30a4\u30c9\u30e9\u30a4\u30f3\u306b\u5247\u3063\u305f\u5185\u5bb9\u3067\u4f7f\u7528\u3055\u308c\u3066\u3044\u306a\u3051\u308c\u3070\u306a\u308a\u307e\u305b\u3093\u3002<\/p>\n<p>Yahoo!\u306e\u6700\u4e0a\u7d1a\u8868\u793a\u3001No.1 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href=\"https:\/\/support.google.com\/adspolicy\/answer\/6021546?hl=ja\">https:\/\/support.google.com\/adspolicy\/answer\/6021546?hl=ja<\/a>\uff09<\/p>\n<p>Yahoo!\u5e83\u544a\u30d8\u30eb\u30d7\u300c\u30c6\u30ad\u30b9\u30c8\u5e83\u544a\uff08\u8aac\u660e\u658719-19\uff09\u300d\uff08<a 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