{"id":3203,"date":"2025-09-12T12:00:53","date_gmt":"2025-09-12T03:00:53","guid":{"rendered":"https:\/\/www.joetsu-dc.com\/blog\/?p=3203"},"modified":"2025-09-12T10:14:17","modified_gmt":"2025-09-12T01:14:17","slug":"218%e3%80%90%e3%81%84%e3%81%be%e3%81%95%e3%82%89%e8%81%9e%e3%81%91%e3%81%aa%e3%81%84%e3%80%91%e3%83%9e%e3%82%a4%e3%82%af%e3%83%ad%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3","status":"publish","type":"post","link":"https:\/\/www.joetsu-dc.com\/blog\/digitalmedia\/218%e3%80%90%e3%81%84%e3%81%be%e3%81%95%e3%82%89%e8%81%9e%e3%81%91%e3%81%aa%e3%81%84%e3%80%91%e3%83%9e%e3%82%a4%e3%82%af%e3%83%ad%e3%82%b3%e3%83%b3%e3%83%90%e3%83%bc%e3%82%b8%e3%83%a7%e3%83%b3\/","title":{"rendered":"#218\u3010\u3044\u307e\u3055\u3089\u805e\u3051\u306a\u3044\u3011\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u308f\u304b\u308a\u3084\u3059\u304f\u89e3\u8aac"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3208\" src=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2025\/09\/40.png\" alt=\"\" width=\"1344\" height=\"812\" srcset=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2025\/09\/40.png 1344w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2025\/09\/40-300x181.png 300w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2025\/09\/40-1024x619.png 1024w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2025\/09\/40-768x464.png 768w\" sizes=\"auto, (max-width: 1344px) 100vw, 1344px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u3053\u3093\u306b\u3061\u306f\uff01<\/p>\n<p>JOETSU\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u306e\u4e2d\u6751\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u7686\u3055\u3093\u3001\u300c<strong><span style=\"background: linear-gradient(transparent 70%, #fff59d 70%);\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/span><\/strong>\u300d\u306f\u3054\u5b58\u3058\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>\u5e83\u544a\u904b\u7528\u3084\u30c7\u30b8\u30bf\u30eb\u65bd\u7b56\u306b\u643a\u308f\u308b\u65b9\u3067\u3042\u308c\u3070\u3001\u99b4\u67d3\u307f\u306e\u3042\u308b\u8a00\u8449\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u304c\u3001<\/p>\n<p>\u521d\u3081\u3066\u805e\u3044\u305f\u3068\u3044\u3046\u65b9\u3082\u3044\u308b\u304b\u3082\u3057\u308c\u307e\u305b\u3093\u3002<\/p>\n<p>\u672c\u8a18\u4e8b\u3067\u306f\u3001\u5e83\u544a\u904b\u7528\u306e\u30d7\u30ed\u8996\u70b9\u3067\u3001\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n<p>\u305c\u3072\u3001\u6700\u5f8c\u307e\u3067\u8aad\u3093\u3067\u307f\u3066\u304f\u3060\u3055\u3044\uff01<\/p>\n<p>&nbsp;<\/p>\n<div style=\"border: 1px solid #ccc; border-radius: 6px; background: #f9f9f9; padding: 16px;\">\n<div style=\"background: #f5a623; color: #fff; font-weight: bold; padding: 6px 10px; border-radius: 4px 4px 0 0; margin: -16px -16px 12px -16px;\">\u76ee\u6b21<\/div>\n<p>\u30fb <a href=\"#micro-conversion\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f\uff1f<\/a><\/p>\n<p>\u30fb <a href=\"#why-micro-conversion-important\">\u306a\u305c\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5927\u4e8b\u306a\u306e\u304b<\/a><\/p>\n<p>\u30fb <a href=\"#micro-conversion-metrics\">\u3088\u304f\u4f7f\u308f\u308c\u308b\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6307\u6a19<\/a><\/p>\n<p>\u30fb <a href=\"#micro-conversion-improvement\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3092\u6d3b\u7528\u3057\u305f\u6539\u5584\u65b9\u6cd5<\/a><\/p>\n<p>\u30fb <a href=\"#summary\">\u307e\u3068\u3081<\/a><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"micro-conversion\"><strong>\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u3068\u306f\uff1f<\/strong><\/h4>\n<p><strong><span style=\"background: linear-gradient(transparent 70%, #fff59d 70%);\">\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3<\/span><\/strong>\u3068\u306f\u3001\u6700\u7d42\u7684\u306a\u6210\u679c\u3067\u3042\u308b<\/p>\n<p>\u300c\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\uff08\u305f\u3068\u3048\u3070\u300c\u5546\u54c1\u306e\u8cfc\u5165\u300d\u3084\u300c\u554f\u3044\u5408\u308f\u305b\u30d5\u30a9\u30fc\u30e0\u306e\u9001\u4fe1\u300d\u306e\u3088\u3046\u306b\u3001<\/p>\n<p>\u30d3\u30b8\u30cd\u30b9\u4e0a\u306e\u30b4\u30fc\u30eb\u3068\u306a\u308b\u884c\u52d5\uff09\u300d\u306b\u81f3\u308b\u524d\u306b\u767a\u751f\u3059\u308b\u4fa1\u5024\u306e\u9ad8\u3044\u4e2d\u9593\u884c\u52d5\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u304c\u30b4\u30fc\u30eb\u306b\u5230\u9054\u3059\u308b\u307e\u3067\u306b\u306f\u6bb5\u968e\u304c\u3042\u308a\u3001<\/p>\n<p>\u305d\u306e\u4e2d\u3067\u95a2\u5fc3\u3092\u793a\u3059\u884c\u52d5\u3092\u6349\u3048\u308b\u3053\u3068\u3067\u3001<\/p>\n<p>\u5e83\u544a\u904b\u7528\u306b\u304a\u3051\u308b\u6539\u5584\u3084\u6700\u9069\u5316\u306e\u5224\u65ad\u3092\u30b9\u30d4\u30fc\u30c7\u30a3\u30fc\u306b\u884c\u3046\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u884c\u52d5\u304c\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3042\u305f\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30fb\u52d5\u753b\u95a2\u9023\uff1a25\uff05\u30fb50\uff05\u30fb95\uff05\u307e\u3067\u306e\u52d5\u753b\u8996\u8074<\/p>\n<p>\uff1d<u>\u95a2\u5fc3\u3092\u6301\u3063\u3066\u8996\u8074\u3057\u3066\u3044\u308b\u30b5\u30a4\u30f3<\/u><\/p>\n<p>\u30fb\u30b5\u30a4\u30c8\u884c\u52d5\uff1a\u30da\u30fc\u30b8\u6ede\u5728\u6642\u959360\u79d2\u4ee5\u4e0a\u3001\u30b9\u30af\u30ed\u30fc\u30eb80\uff05\u5230\u9054<\/p>\n<p>\uff1d<u>\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u3057\u3063\u304b\u308a\u898b\u3066\u3044\u308b\u30b5\u30a4\u30f3<\/u><\/p>\n<p>\u30fb\u6bd4\u8f03\u691c\u8a0e\u884c\u52d5\uff1a\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u3084\u30ec\u30d3\u30e5\u30fc\u3001\u6bd4\u8f03\u8868\u306e\u95b2\u89a7\u3001\u5728\u5eab\u78ba\u8a8d<\/p>\n<p>\uff1d<u>\u6bd4\u8f03\u691c\u8a0e\u3057\u3066\u3044\u308b\u30b5\u30a4\u30f3<\/u><\/p>\n<p>\u30fb\u30d5\u30a9\u30fc\u30e0\u95a2\u9023\uff1a\u30d5\u30a9\u30fc\u30e0\u5230\u9054\u3001\u5165\u529b\u958b\u59cb\u3001\u5fc5\u9808\u9805\u76ee\u306e\u5165\u529b\u5b8c\u4e86<\/p>\n<p>\uff1d<u>\u7533\u8fbc\u76f4\u524d\u306e\u30b5\u30a4\u30f3<\/u><\/p>\n<p>\u30fb\u6765\u5e97\u610f\u5411\u884c\u52d5\uff1a\u96fb\u8a71\u30ea\u30f3\u30af\u3084\u5730\u56f3\u306e\u30af\u30ea\u30c3\u30af\u3001\u5e97\u8217\u5728\u5eab\u78ba\u8a8d<\/p>\n<p>\uff1d<u>\u6765\u5e97\u610f\u6b32\u306e\u30b5\u30a4\u30f3<\/u><\/p>\n<p>\u30fbBtoB\u9818\u57df\uff1a\u8cc7\u6599\u30c0\u30a6\u30f3\u30ed\u30fc\u30c9\u3001\u4fa1\u683c\u30da\u30fc\u30b8\u306e\u95b2\u89a7\u3001\u30a6\u30a7\u30d3\u30ca\u30fc\u767b\u9332<\/p>\n<p>\uff1d<u>\u5546\u8ac7\u610f\u6b32\u306e\u30b5\u30a4\u30f3<\/u><\/p>\n<p>&nbsp;<\/p>\n<p>\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306f\u6700\u7d42\u7684\u306a\u30b4\u30fc\u30eb\u3067\u306f\u3042\u308a\u307e\u305b\u3093\u304c\u3001<\/p>\n<p>\u300c<strong><span style=\"background: linear-gradient(transparent 70%, #fff59d 70%);\">\u30b4\u30fc\u30eb\u306b\u8fd1\u3065\u304f\u30b5\u30a4\u30f3<\/span><\/strong>\u300d\u3068\u3057\u3066\u91cd\u8981\u306a\u5224\u65ad\u6750\u6599\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"why-micro-conversion-important\"><strong>\u306a\u305c\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5927\u4e8b\u306a\u306e\u304b<\/strong><\/h4>\n<p>\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u91cd\u8981\u8996\u3055\u308c\u308b\u7406\u7531\u306f\u5927\u304d\u304f4\u3064\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff11\uff0e\u5b66\u7fd2\u30b9\u30d4\u30fc\u30c9\u3092\u4e0a\u3052\u308b\u305f\u3081<\/strong><\/p>\n<p>\u6700\u7d42\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u304c\u5c11\u306a\u3044\u3068\u3001\u5a92\u4f53\u306e\u81ea\u52d5\u5165\u672d\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0<\/p>\n<p>\uff08\u5e83\u544a\u306e\u5165\u672d\u91d1\u984d\u3092\u81ea\u52d5\u3067\u8abf\u6574\u3059\u308b\u4ed5\u7d44\u307f\uff09\u306f\u5341\u5206\u306b\u5b66\u7fd2\u3067\u304d\u307e\u305b\u3093\u3002<\/p>\n<p>\u7279\u306bBtoB\u3084\u9ad8\u984d\u5546\u6750\u306e\u3088\u3046\u306b\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6bcd\u6570\u304c\u5c11\u306a\u3044\u6848\u4ef6\u3067\u306f\u3001<\/p>\n<p>MCV\u3092\u76ee\u6a19\u3068\u3057\u3066\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001\u5b66\u7fd2\u3092\u65e9\u3081\u3001\u6210\u679c\u304c\u5b89\u5b9a\u3059\u308b\u57fa\u76e4\u3092\u4f5c\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff12\uff0e\u6539\u5584\u30dd\u30a4\u30f3\u30c8\u3092\u7279\u5b9a\u3067\u304d\u308b\u305f\u3081<\/strong><\/p>\n<p>\u8a8d\u77e5\u304b\u3089\u8cfc\u5165\u307e\u3067\u306e\u6d41\u308c\u3092\u7d30\u5206\u5316\u3057\u3066MCV\u3092\u8a2d\u5b9a\u3059\u308b\u3053\u3068\u3067\u3001<\/p>\n<p>\u3069\u3053\u3067\u30e6\u30fc\u30b6\u30fc\u304c\u96e2\u8131\u3057\u3066\u3044\u308b\u306e\u304b\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001LP\u306b\u306f\u5230\u9054\u3057\u3066\u3044\u308b\u304c\u30d5\u30a9\u30fc\u30e0\u5165\u529b\u306b\u9032\u307e\u306a\u3044\u5834\u5408\u306f\u3001<\/p>\n<p>\u30d5\u30a9\u30fc\u30e0\u306e\u8a2d\u8a08\u3084CTA\u914d\u7f6e\u306b\u554f\u984c\u304c\u3042\u308b\u3068\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>\u203bCTA(Call to Action)\uff1a<\/p>\n<p>\u300c\u884c\u52d5\u559a\u8d77\u300d\u3068\u8a33\u3055\u308c\u3001Web\u30b5\u30a4\u30c8\u3084\u30e1\u30fc\u30eb\u306b\u304a\u3044\u3066\u3001<\/p>\n<p>\u30e6\u30fc\u30b6\u30fc\u3092\u5177\u4f53\u7684\u306a\u884c\u52d5\u306b\u8a98\u5c0e\u3059\u308b\u30dc\u30bf\u30f3\u3084\u30ea\u30f3\u30af\u306e\u3053\u3068\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff13\uff0e\u5e83\u544a\u52b9\u679c\u3092\u65e9\u671f\u306b\u898b\u6975\u3081\u308b\u305f\u3081<\/strong><\/p>\n<p>\u6700\u7d42CV\u304c\u767a\u751f\u3059\u308b\u307e\u3067\u5f85\u305f\u306a\u304f\u3066\u3082\u3001\u52d5\u753b\u8996\u8074\u7387\u3084\u30ec\u30d3\u30e5\u30fc\u95b2\u89a7\u7387\u306a\u3069\u306eMCV\u3092\u4f7f\u3048\u3070\u3001<\/p>\n<p>\u5e83\u544a\u306e\u30c7\u30b6\u30a4\u30f3\u3084\u6587\u7ae0\uff08\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\uff09\u3084\u4f1d\u3048\u65b9\u306e\u65b9\u5411\u6027\uff08\u8a34\u6c42\u8ef8\uff09\u306e<\/p>\n<p>\u300c<strong>\u5f53\u305f\u308a\u5916\u308c<\/strong>\u300d\u3092\u77ed\u671f\u9593\u3067\u5224\u65ad\u3067\u304d\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\uff14\uff0e\u30aa\u30d5\u30e9\u30a4\u30f3\u884c\u52d5\u3092\u63a8\u6e2c\u3067\u304d\u308b\u305f\u3081<\/strong><\/p>\n<p>\u5730\u56f3\u30bf\u30c3\u30d7\u3084\u96fb\u8a71\u30af\u30ea\u30c3\u30af\u3068\u3044\u3063\u305f\u884c\u52d5\u306f\u3001\u5b9f\u969b\u306e\u6765\u5e97\u306b\u8fd1\u3044\u884c\u52d5\u30b7\u30b0\u30ca\u30eb\u3067\u3059\u3002<\/p>\n<p>\u30aa\u30d5\u30e9\u30a4\u30f3\u30d3\u30b8\u30cd\u30b9\u306b\u304a\u3044\u3066\u3082\u3001MCV\u3092\u6d3b\u7528\u3059\u308b\u3053\u3068\u3067\u30c7\u30b8\u30bf\u30eb\u65bd\u7b56\u3068\u5b9f\u5e97\u8217\u306e\u6210\u679c\u3092<\/p>\n<p>\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4 id=\"micro-conversion-metrics\"><strong>\u3088\u304f\u4f7f\u7528\u3055\u308c\u308b\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u6307\u6a19<\/strong><\/h4>\n<p>MCV\u306f\u3001\u76ee\u7684\u3084\u6bb5\u968e\u3054\u3068\u306b\u6574\u7406\u3059\u308b\u3068\u8a2d\u5b9a\u304c\u3084\u3059\u304f\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e0b\u8a18\u3067\u306f\u5f0a\u793e(JOETSU\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba)\u3067\u3082<\/p>\n<p>\u53c2\u8003\u306b\u3057\u3066\u3044\u308b\u6307\u6a19\u306e\u4e00\u4f8b\u3092\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3209\" src=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2025\/09\/41.png\" alt=\"\" width=\"1344\" height=\"812\" srcset=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2025\/09\/41.png 1344w, 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70%);\">\u9014\u4e2d\u306e\u826f\u3044\u5146\u3057<\/span><\/strong>\u300d\u3092\u53ef\u8996\u5316\u3059\u308b\u6307\u6a19\u3067\u3059\u3002<\/p>\n<p>\u3053\u308c\u3092\u6226\u7565\u306b\u53d6\u308a\u5165\u308c\u308b\u3053\u3068\u3067\u3001\u6539\u5584\u306e\u30b9\u30d4\u30fc\u30c9\u304c\u4e0a\u304c\u308a\u3001<\/p>\n<p>\u65bd\u7b56\u306e\u512a\u5148\u9806\u4f4d\u304c\u660e\u78ba\u306b\u306a\u308a\u3001\u6700\u7d42\u7684\u306a\u6210\u679c\u306e\u6700\u5927\u5316\u306b\u3064\u306a\u304c\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4eca\u56de\u3054\u7d39\u4ecb\u3057\u305f\u30de\u30a4\u30af\u30ed\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306e\u8a2d\u5b9a\u3084\u904b\u7528\u3067\u304a\u60a9\u307f\u304c\u3042\u308b\u65b9\u306f\u3001<\/p>\n<p>\u4e00\u5ea6JOETSU\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u3078\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\uff01<\/p>\n<p>\u79c1\u305f\u3061\u306f\u3001Web\u5e83\u544a\u904b\u7528\u3084SNS\u904b\u7528\u306a\u3069\u3001<\/p>\n<p>\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u69d8\u3005\u306a\u3054\u652f\u63f4\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u3053\u308c\u307e\u3067\u306e\u77e5\u898b\u3092\u6d3b\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u904b\u7528\u306e\u6539\u5584\u306b\u4f34\u8d70\u3044\u305f\u3057\u307e\u3059\u306e\u3067\u3001<\/p>\n<p>\u3054\u76f8\u8ac7\u304a\u5f85\u3061\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n<hr 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