{"id":3092,"date":"2025-08-22T13:25:23","date_gmt":"2025-08-22T04:25:23","guid":{"rendered":"https:\/\/www.joetsu-dc.com\/blog\/?p=3092"},"modified":"2025-08-22T14:37:36","modified_gmt":"2025-08-22T05:37:36","slug":"20250822-performance-review","status":"publish","type":"post","link":"https:\/\/www.joetsu-dc.com\/blog\/digitalmedia\/20250822-performance-review\/","title":{"rendered":"#216 \u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u52b9\u679c\u691c\u8a3c\u3063\u3066\u3069\u3046\u3084\u308b\u306e\uff1f"},"content":{"rendered":"

\"\"<\/p>\n

\u3053\u3093\u306b\u3061\u306f\uff01<\/p>\n

JOETSU\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u306e\u4e2d\u6751\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u51fa\u7a3f\u3057\u305f\u5f8c\u3001\u300c\u3061\u3083\u3093\u3068\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u3066\u3044\u308b\u306e\u304b\uff1f\u300d\u300c\u6b21\u306f\u3069\u3053\u3092\u6539\u5584\u3059\u3079\u304d\u304b\uff1f\u300d<\/p>\n

\u3068\u60a9\u3080\u65b9\u306f\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n

\u5e83\u544a\u904b\u7528\u306b\u304a\u3044\u3066\u3001\u914d\u4fe1\u5f8c\u306e\u52b9\u679c\u691c\u8a3c\u306f\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u5fc5\u9808\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n

\u672c\u8a18\u4e8b\u3067\u306f\u3001\u5e83\u544a\u904b\u7528\u306e\u30d7\u30ed\u8996\u70b9\u3067\u3001\u52b9\u679c\u691c\u8a3c\u306e\u8003\u3048\u65b9\u304b\u3089\u5b9f\u8df5\u65b9\u6cd5\u307e\u3067\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\u52b9\u679c\u691c\u8a3c\u3068\u306f<\/h4>\n

\"\"<\/p>\n

\u52b9\u679c\u691c\u8a3c\u3068\u306f\u3001\u914d\u4fe1\u3057\u305fWEB\u5e83\u544a\u304c\u4e8b\u524d\u306b\u8a2d\u5b9a\u3057\u305f\u76ee\u7684\u3092\u3069\u306e\u7a0b\u5ea6\u9054\u6210\u3067\u304d\u305f\u306e\u304b\u3092\u3001<\/p>\n

\u6570\u5024\u3067\u8a55\u4fa1\u3057\u3066\u6539\u5584\u306e\u305f\u3081\u306e\u6750\u6599\u3092\u5c0e\u304d\u51fa\u3059\u4f5c\u696d\u3067\u3059\u3002<\/p>\n

\u5e83\u544a\u904b\u7528\u306ePDCA\u30b5\u30a4\u30af\u30eb\u306b\u304a\u3044\u3066\u306f\u3001<\/p>\n

Check\uff08\u8a55\u4fa1\uff09\uff1a\u7d50\u679c\u3092\u78ba\u8a8d\u2192<\/p>\n

Act\uff08\u6539\u5584\uff09\uff1a\u6b21\u56de\u306b\u5411\u3051\u3066\u65bd\u7b56\u3092\u7acb\u6848\u3000\u3000\u306b\u3042\u305f\u308b\u91cd\u8981\u306a\u5de5\u7a0b\u3067\u3059\u3002<\/p>\n

\u52b9\u679c\u691c\u8a3c\u3092\u884c\u3046\u3053\u3068\u3067\u3001<\/p>\n

\u30fb\u3069\u306e\u5a92\u4f53\u30fb\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u304c\u6700\u3082\u6210\u679c\u3092\u51fa\u3057\u305f\u304b<\/p>\n

\u30fb\u3069\u306e\u30bf\u30fc\u30b2\u30c3\u30c8\u3084\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u304c\u52b9\u679c\u7684\u3060\u3063\u305f\u304b<\/p>\n

\u30fb\u4e88\u7b97\u914d\u5206\u3084\u5165\u672d\u6226\u7565\u3092\u898b\u76f4\u3059\u3079\u304d\u30dd\u30a4\u30f3\u30c8\u3000\u3000\u306a\u3069\u304c\u660e\u78ba\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u6570\u5b57\u3092\u898b\u305a\u306b\u611f\u899a\u3067\u5224\u65ad\u3057\u3066\u3057\u307e\u3046\u3068\u3001\u4e88\u7b97\u3092\u7121\u99c4\u306b\u6d88\u8cbb\u3057\u3001<\/p>\n

\u6210\u679c\u6539\u5584\u306e\u30c1\u30e3\u30f3\u30b9\u3092\u9003\u3059\u6050\u308c\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30c7\u30fc\u30bf\u306b\u57fa\u3065\u304f\u5224\u65ad\u3053\u305d\u304c\u3001\u5e83\u544a\u306e\u6295\u8cc7\u52b9\u679c\u3092\u9ad8\u3081\u308b\u9375\u3067\u3059\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\u76ee\u6a19\u8a2d\u5b9a\u30fb\u91cd\u8981\u6307\u6a19\u306e\u78ba\u8a8d<\/h4>\n

\u52b9\u679c\u691c\u8a3c\u306e\u524d\u63d0\u3068\u3057\u3066\u3001<\/p>\n

\u914d\u4fe1\u524d\u306b\u3010\u76ee\u7684\uff08\u30b4\u30fc\u30eb\uff09\u3068KPI\uff08\u91cd\u8981\u6307\u6a19\uff09\u3011\u3092\u660e\u78ba\u306b\u3057\u3066\u304a\u304f\u5fc5\u8981\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u76ee\u7684\u304c\u9055\u3048\u3070\u3001\u898b\u308b\u3079\u304d\u6307\u6a19\u3082\u5909\u308f\u308a\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u6307\u6a19\u306f\u5a92\u4f53\u7ba1\u7406\u753b\u9762\uff08Google\u5e83\u544a\u3001Meta\u5e83\u544a\u3001Yahoo!\u5e83\u544a\u306a\u3069\uff09\u3067\u78ba\u8a8d\u3067\u304d\u307e\u3059\u304c\u3001<\/p>\n

Google\u30a2\u30ca\u30ea\u30c6\u30a3\u30af\u30b9\uff08GA4\uff09\u3084Google\u30bf\u30b0\u30de\u30cd\u30fc\u30b8\u30e3\u30fc\uff08GTM\uff09\u3068\u306e\u9023\u643a\u306b\u3088\u308a\u3001<\/p>\n

LP\u4e0a\u306e\u884c\u52d5\u3084CV\u306e\u8cea\u3082\u5206\u6790\u53ef\u80fd\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u203b\u7528\u8a9e\u8aac\u660e<\/p>\n

CPM(\u30a4\u30f3\u30d7\u30ec\u30c3\u30b7\u30e7\u30f3\u5358\u4fa1)\uff1a\u5e83\u544a\u304c1,000\u56de\u8868\u793a\u3055\u308c\u308b\u306e\u306b\u304b\u304b\u308b\u8cbb\u7528<\/p>\n

CTR(\u30af\u30ea\u30c3\u30af\u7387)\uff1a\u5e83\u544a\u3092\u898b\u305f\u4eba\u306e\u3046\u3061\u3001\u30af\u30ea\u30c3\u30af\u3057\u305f\u5272\u5408<\/p>\n

CPC(\u30af\u30ea\u30c3\u30af\u5358\u4fa1)\uff1a\u5e83\u544a\u304c1\u56de\u30af\u30ea\u30c3\u30af\u3055\u308c\u308b\u306e\u306b\u304b\u304b\u308b\u8cbb\u7528<\/p>\n

CV(\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3)\uff1a\u5e83\u544a\u3084\u30b5\u30a4\u30c8\u3067\u300c\u6210\u679c\uff08\u8cfc\u5165\u30fb\u7533\u8fbc\u306a\u3069\uff09\u300d\u304c\u3042\u3063\u305f\u56de\u6570<\/p>\n

CVR(\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u7387)\uff1a\u30af\u30ea\u30c3\u30af\u3057\u305f\u4eba\u306e\u3046\u3061\u3001\u6210\u679c\u306b\u3064\u306a\u304c\u3063\u305f\u5272\u5408<\/p>\n

CPA(\u7372\u5f97\u5358\u4fa1)\uff1a1\u4ef6\u306e\u6210\u679c\uff08\u8cfc\u5165\u30fb\u7533\u8fbc\u306a\u3069\uff09\u3092\u5f97\u308b\u306e\u306b\u304b\u304b\u308b\u8cbb\u7528<\/p>\n

LP(\u30e9\u30f3\u30c7\u30a3\u30f3\u30b0\u30da\u30fc\u30b8)\uff1a\u5e83\u544a\u3092\u30af\u30ea\u30c3\u30af\u3057\u305f\u5f8c\u306b\u9077\u79fb\u3059\u308b\u30da\u30fc\u30b8<\/p>\n

 <\/p>\n

 <\/p>\n

\u3069\u306e\u3088\u3046\u306b\u691c\u8a3c\u3057\u3066\u3044\u304f\u304b<\/h4>\n

\u52b9\u679c\u691c\u8a3c\u306f\u3001\u5358\u306b\u6570\u5024\u3092\u898b\u308b\u3060\u3051\u3067\u306f\u306a\u304f\u3001\u300c\u306a\u305c\u305d\u306e\u7d50\u679c\u306b\u306a\u3063\u305f\u306e\u304b\u300d\u3092\u4eee\u8aac\u7acb\u3066\u3057\u3066\u5206\u6790\u3057\u3001<\/p>\n

\u6b21\u306e\u65bd\u7b56\u306b\u3064\u306a\u3052\u308b\u3053\u3068\u304c\u91cd\u8981\u3067\u3059\u3002<\/p>\n

\u4ee5\u4e0b\u3067\u306f\u3001\u5f0a\u793e\u3067\u306e\u53d6\u308a\u7d44\u307f\u306e\u4e00\u4f8b\u3092\u6319\u3052\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

\u3010\u52b9\u679c\u691c\u8a3c\u306e\u57fa\u672c\u30b9\u30c6\u30c3\u30d7\u3011<\/strong><\/p>\n

\uff11\uff0e\u30c7\u30fc\u30bf\u53ce\u96c6<\/strong><\/p>\n

\u5a92\u4f53\u7ba1\u7406\u753b\u9762\u3084GA4\u306a\u3069\u304b\u3089\u914d\u4fe1\u7d50\u679c\u30c7\u30fc\u30bf\u3092\u53d6\u5f97<\/p>\n

\uff12\uff0e\u73fe\u72b6\u628a\u63e1<\/strong><\/p>\n

\u8a2d\u5b9a\u3057\u305fKPI\u3068\u5b9f\u7e3e\u5024\u3092\u6bd4\u8f03\u3057\u3001\u9054\u6210\u5ea6\u3092\u78ba\u8a8d<\/p>\n

\uff13\uff0e\u539f\u56e0\u5206\u6790<\/strong><\/p>\n

\u4f8b\uff1aCTR\u304c\u4f4e\u3044 \u2192 \u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u306e\u8a34\u6c42\u529b\u4e0d\u8db3<\/p>\n

\u4f8b<\/span>\uff1aCVR\u304c\u4f4e\u3044 \u2192 LP\u306e\u5185\u5bb9\u3084\u5c0e\u7dda\u306e\u6539\u5584\u304c\u5fc5\u8981<\/p>\n

\uff14\uff0e\u6539\u5584\u6848\u7acb\u6848<\/strong><\/p>\n

\u30fb\u5e83\u544a\u6587\u306eAB\u30c6\u30b9\u30c8(A\u6848\u3068B\u6848\u3092\u540c\u6642\u306b\u8a66\u3057\u3066\u3001\u3069\u3061\u3089\u304c\u52b9\u679c\u7684\u304b\u6bd4\u8f03\u3059\u308b\u65b9\u6cd5)<\/p>\n

\u30fb\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u6761\u4ef6\u306e\u898b\u76f4\u3057(\u914d\u4fe1\u3092\u884c\u3046\u5bfe\u8c61\u5e74\u9f62\u3084\u30a8\u30ea\u30a2\u306a\u3069\u306e\u518d\u8003)<\/p>\n

\u203b\u5a92\u4f53\u306b\u3088\u308a\u5dee\u7570\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

\u30fb\u914d\u4fe1\u6642\u9593\u5e2f\u306e\u8abf\u6574\u3000\u306a\u3069<\/p>\n

\uff15\uff0e\u6b21\u56de\u65bd\u7b56\u3078\u306e\u53cd\u6620<\/strong><\/p>\n

\u6539\u5584\u7b56\u3092\u6b21\u56de\u914d\u4fe1\u306b\u53cd\u6620\u3057\u3001\u518d\u5ea6\u52b9\u679c\u691c\u8a3c\u3092\u884c\u3046<\/p>\n

 <\/p>\n

\u3010\u30dd\u30a4\u30f3\u30c8\u3011<\/strong><\/p>\n

\u30fb\u671f\u9593\u6bd4\u8f03\uff08\u524d\u6708\u6bd4\u30fb\u524d\u5e74\u540c\u6708\u6bd4\uff09\u3067\u5909\u5316\u3092\u6349\u3048\u308b<\/p>\n

\u30fb\u5a92\u4f53\u5225\u30fb\u30c7\u30d0\u30a4\u30b9\u5225\u30fb\u5730\u57df\u5225\u306a\u3069\u3067\u30bb\u30b0\u30e1\u30f3\u30c8\u5206\u6790<\/p>\n

\u30fb\u5358\u4e00\u6307\u6a19\u3067\u306f\u306a\u304f\u8907\u6570\u306e\u6307\u6a19\u3092\u7d44\u307f\u5408\u308f\u305b\u3066\u8a55\u4fa1\u3000\u306a\u3069<\/p>\n

 <\/p>\n

 <\/p>\n

\u307e\u3068\u3081<\/h4>\n

\u4ee5\u4e0a\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306b\u304a\u3051\u308b\u52b9\u679c\u691c\u8a3c\u306b\u3064\u3044\u3066\u3001\u8ff0\u3079\u3055\u305b\u3066\u3044\u305f\u3060\u304d\u307e\u3057\u305f\u3002<\/p>\n

\u52b9\u679c\u691c\u8a3c\u306f\u3001\u5e83\u544a\u6295\u8cc7\u306e\u6210\u679c\u3092\u6700\u5927\u5316\u3059\u308b\u305f\u3081\u306e\u5fc5\u9808\u30d7\u30ed\u30bb\u30b9\u3067\u3059\u3002<\/p>\n

\u914d\u4fe1\u524d\u306b\u76ee\u7684\u3068KPI\u3092\u8a2d\u5b9a\u3057\u3001<\/p>\n

\u914d\u4fe1\u5f8c\u306f\u30c7\u30fc\u30bf\u3092\u57fa\u306b\u73fe\u72b6\u628a\u63e1\u30fb\u539f\u56e0\u5206\u6790\u30fb\u6539\u5584\u6848\u7acb\u6848\u307e\u3067\u884c\u3046\u3053\u3068\u3067\u3001<\/p>\n

\u7d99\u7d9a\u7684\u306a\u30d1\u30d5\u30a9\u30fc\u30de\u30f3\u30b9\u5411\u4e0a\u304c\u53ef\u80fd\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u3057\u304b\u3057\u3001\u52b9\u679c\u691c\u8a3c\u306b\u306f\u6b63\u3057\u3044\u30c7\u30fc\u30bf\u53d6\u5f97\u74b0\u5883\u306e\u69cb\u7bc9\u3084\u591a\u9762\u7684\u306a\u5206\u6790\u30b9\u30ad\u30eb\u304c\u5fc5\u8981\u3067\u3059\u3002<\/p>\n

\u300c\u6570\u5b57\u306f\u51fa\u3066\u3044\u308b\u304c\u3001\u3069\u3046\u89e3\u91c8\u3057\u3066\u3044\u3044\u304b\u5206\u304b\u3089\u306a\u3044\u300d\u300c\u6539\u5584\u6848\u307e\u3067\u843d\u3068\u3057\u8fbc\u3081\u306a\u3044\u300d<\/p>\n

\u3068\u3044\u3046\u5834\u5408\u3082\u5c11\u306a\u304f\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n

 <\/p>\n

\u305d\u306e\u3088\u3046\u306a\u3068\u304d\u306f\u3001\u4e00\u5ea6JOETSU\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u3078\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\uff01<\/p>\n

\u79c1\u305f\u3061\u306f\u3001Web\u5e83\u544a\u904b\u7528\u3084SNS\u904b\u7528\u306a\u3069\u3001<\/p>\n

\u30c7\u30b8\u30bf\u30eb\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306b\u95a2\u3059\u308b\u69d8\u3005\u306a\u3054\u652f\u63f4\u3092\u884c\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u3053\u308c\u307e\u3067\u306e\u77e5\u898b\u3092\u6d3b\u304b\u3057\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u904b\u7528\u306e\u6539\u5584\u306b\u4f34\u8d70\u3044\u305f\u3057\u307e\u3059\u306e\u3067\u3001<\/p>\n

\u3054\u76f8\u8ac7\u304a\u5f85\u3061\u3057\u3066\u304a\u308a\u307e\u3059\u3002<\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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