{"id":2971,"date":"2025-03-05T15:35:30","date_gmt":"2025-03-05T06:35:30","guid":{"rendered":"https:\/\/www.joetsu-dc.com\/blog\/?p=2971"},"modified":"2025-03-05T15:35:30","modified_gmt":"2025-03-05T06:35:30","slug":"20250305-pmax-demandgeneration","status":"publish","type":"post","link":"https:\/\/www.joetsu-dc.com\/blog\/digitalmedia\/20250305-pmax-demandgeneration\/","title":{"rendered":"#210 P-MAX\u3068\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u306e\u9055\u3044\u3068\u306f\uff1f"},"content":{"rendered":"

\"\"<\/p>\n

 <\/p>\n

\u307f\u306a\u3055\u3093\u3001\u3053\u3093\u306b\u3061\u306f\u3002<\/p>\n

JOETSU\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u306e\u5927\u77e2\u3067\u3059\u3002<\/p>\n

Google\u5e83\u544a\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u76ee\u7684\u3084\u7279\u6027\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

\u7279\u306b\u8fd1\u5e74\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u300cP-MAX\uff08Performance Max\uff09\u300d\u3068<\/p>\n

\u300c\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08Demand Gen Campaign\uff09\u300d\u3067\u3059\u3002<\/p>\n

\u3069\u3061\u3089\u3082\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3066\u5e83\u544a\u914d\u4fe1\u3092\u6700\u9069\u5316\u3059\u308b\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3059\u304c\u3001<\/p>\n

\u76ee\u7684\u3084\u914d\u4fe1\u624b\u6cd5\u306b\u9055\u3044\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u672c\u8a18\u4e8b\u3067\u306f\u3001\u305d\u308c\u305e\u308c\u306e\u7279\u5fb4\u3068\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u6bd4\u8f03\u3057\u3001<\/p>\n

\u3069\u306e\u3088\u3046\u306a\u30b1\u30fc\u30b9\u3067\u4f7f\u3044\u5206\u3051\u308b\u3079\u304d\u304b\u3092\u89e3\u8aac\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u203b\u4eca\u56de\u306e\u8a18\u4e8b\u306f\u6bd4\u8f03\u7684\u521d\u6b69\u7684\u306a\u5185\u5bb9\u306b\u306a\u3063\u3066\u3044\u307e\u3059\u306e\u3067\u3001<\/p>\n

\u307e\u305a\u306f\u7c21\u5358\u306b\u4e21\u8005\u306e\u7279\u5fb4\u3092\u77e5\u308a\u305f\u3044\u3068\u3044\u3046\u65b9\u306b\u304a\u3059\u3059\u3081\u3067\u3059\u3002<\/p>\n

\u307e\u305f\u3001P-MAX\u306b\u3064\u3044\u3066\u306f\u4e0b\u8a18\u306e\u8a18\u4e8b\u3082\u5408\u308f\u305b\u3066\u3054\u89a7\u304f\u3060\u3055\u3044\u3002<\/p>\n

 <\/p>\n

#152 Google\u5e83\u544aP-MAX\u306e\u65b0\u6a5f\u80fd\u300c\u691c\u7d22\u30c6\u30fc\u30de\u300d\u306b\u3064\u3044\u3066<\/a><\/p>\n

#204 \u3010Google\u3011P-MAX\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u65b0\u6a5f\u80fd\u8ffd<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

P-MAX\u3068\u306f<\/h4>\n

P-MAX\uff08Performance Max\uff09\u306f\u3001Google\u304c\u63d0\u4f9b\u3059\u308b\u6700\u65b0\u306e\u5e83\u544a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u3067\u3001<\/p>\n

\u3059\u3079\u3066\u306eGoogle\u914d\u4fe1\u9762\u306b\u5bfe\u3057\u3066\u81ea\u52d5\u7684\u306b\u914d\u4fe1\u3055\u308c\u308b\u7d71\u5408\u578b\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u7279\u5fb4\uff1a<\/strong><\/p>\n

\u30fbGoogle\u691c\u7d22\u3001\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u30cd\u30c3\u30c8\u30ef\u30fc\u30af\u3001YouTube\u3001Gmail\u3001Google\u30de\u30c3\u30d7\u3001Discovery\u306a\u3069\u3001
\nGoogle\u306e\u5168\u914d\u4fe1\u9762\u306b\u4e00\u62ec\u914d\u4fe1<\/p>\n

\u30fb\u6a5f\u68b0\u5b66\u7fd2\u3092\u6d3b\u7528\u3057\u3001\u30ea\u30a2\u30eb\u30bf\u30a4\u30e0\u3067\u6700\u9069\u306a\u914d\u4fe1\u3092\u5b9f\u65bd<\/p>\n

\u30fb\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6700\u5927\u5316\u3092\u76ee\u7684\u3068\u3057\u3001\u4e88\u7b97\u3084\u5165\u672d\u6226\u7565\u3092\u81ea\u52d5\u8abf\u6574<\/p>\n

\u30fb\u5e83\u544a\u30a2\u30bb\u30c3\u30c8\uff08\u753b\u50cf\u3001\u52d5\u753b\u3001\u30c6\u30ad\u30b9\u30c8\u306a\u3069\uff09\u3092\u7d44\u307f\u5408\u308f\u305b\u3001\u6700\u9069\u306a\u30af\u30ea\u30a8\u30a4\u30c6\u30a3\u30d6\u3092\u751f\u6210<\/p>\n

 <\/p>\n

 <\/p>\n

\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3068\u306f<\/h4>\n

\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\uff08Demand Gen Campaign\uff09\u306f\u3001<\/p>\n

\u30ea\u30fc\u30c9\u7372\u5f97\u3084\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3092\u76ee\u7684\u3068\u3057\u305f\u65b0\u3057\u3044\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u3067\u3001<\/p>\n

\u7279\u306bSNS\u7684\u306a\u8981\u7d20\u3092\u53d6\u308a\u5165\u308c\u305f\u5e83\u544a\u914d\u4fe1\u304c\u7279\u5fb4\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u7279\u5fb4\uff1a<\/strong><\/p>\n

\u30fbYouTube\u3001Discover\u3001Gmail\u306e3\u3064\u306e\u9762\u306b\u914d\u4fe1<\/p>\n

\u30fb\u8996\u899a\u7684\u306b\u9b45\u529b\u7684\u306a\u5e83\u544a\u30d5\u30a9\u30fc\u30de\u30c3\u30c8\u3092\u63a1\u7528\uff08\u30ab\u30eb\u30fc\u30bb\u30eb\u5e83\u544a\u306a\u3069\uff09<\/p>\n

\u30fb\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u9032\u3057\u3001\u5c06\u6765\u306e\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u3052\u308b<\/p>\n

\u30fb\u898b\u8fbc\u307f\u9867\u5ba2\u3068\u306e\u63a5\u70b9\u3092\u5897\u3084\u3057\u3001\u30d6\u30e9\u30f3\u30c9\u60f3\u8d77\u3092\u5f37\u5316<\/p>\n

\u30fbAI\u3092\u6d3b\u7528\u3057\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u305f\u5e83\u544a\u914d\u4fe1\u3092\u6700\u9069\u5316<\/p>\n

\u30fbSNS\u7684\u306a\u8981\u7d20\u3068\u3057\u3066\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u95a2\u5fc3\u306b\u57fa\u3065\u3044\u305f\u5e83\u544a\u914d\u4fe1\u3084\u3001
\n\u30ab\u30eb\u30fc\u30bb\u30eb\u5e83\u544a\u30fb\u52d5\u753b\u5e83\u544a\u306a\u3069\u3001\u30e6\u30fc\u30b6\u30fc\u306e\u30b9\u30af\u30ed\u30fc\u30eb\u4e2d\u306b\u81ea\u7136\u306b\u8868\u793a\u3055\u308c\u308b\u5f62\u5f0f\u3092\u63a1\u7528<\/p>\n

 <\/p>\n

 <\/p>\n

\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u306b\u3064\u3044\u3066<\/h4>\n

\u308f\u304b\u308a\u3084\u3059\u3044\u3088\u3046\u306b\u8868\u306e\u5f62\u3067\u3001\u300cP-MAX\u300d\u3068\u300c\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u300d\u306e<\/p>\n

\u30e1\u30ea\u30c3\u30c8\u30fb\u30c7\u30e1\u30ea\u30c3\u30c8\u3092\u307e\u3068\u3081\u307e\u3057\u305f\u3002<\/p>\n

\"\"<\/p>\n

\u307e\u305f\u3001\u914d\u4fe1\u5148\u306e\u9055\u3044\u306b\u3064\u3044\u3066\u306f\u4e0b\u8868\u306e\u3088\u3046\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\"\"<\/p>\n

P-MAX\u306fEC\u30b5\u30a4\u30c8\u3084BtoB\u4f01\u696d\u3001\u30a2\u30d7\u30ea\u958b\u767a\u4f01\u696d\u306b\u9069\u3057\u3066\u304a\u308a\u3001<\/p>\n

Google\u691c\u7d22\u3084\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3001YouTube\u5e83\u544a\u3092\u6a2a\u65ad\u7684\u306b\u914d\u4fe1\u3057\u3001<\/p>\n

\u58f2\u4e0a\u3084\u30ea\u30fc\u30c9\u7372\u5f97\u3001\u30a2\u30d7\u30ea\u30a4\u30f3\u30b9\u30c8\u30fc\u30eb\u306e\u6700\u5927\u5316\u3092\u56f3\u308b\u3053\u3068\u304c\u3067\u304d\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u4e00\u65b9\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5411\u4e0a\u306b\u512a\u308c\u3001<\/p>\n

YouTube\u3084Discover\u306e\u30d3\u30b8\u30e5\u30a2\u30eb\u5e83\u544a\u3092\u6d3b\u7528\u3057\u3066\u8996\u899a\u7684\u306a\u30a4\u30f3\u30d1\u30af\u30c8\u3092\u4e0e\u3048\u307e\u3059\u3002<\/p>\n

\u65b0\u30b5\u30fc\u30d3\u30b9\u306e\u30ed\u30fc\u30f3\u30c1\u6642\u306b\u306f\u3001\u8208\u5473\u3092\u6301\u3061\u305d\u3046\u306a\u30e6\u30fc\u30b6\u30fc\u306b\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u3092\u4fc3\u3059<\/p>\n

\u5e83\u544a\u3092\u914d\u4fe1\u3057\u3001\u5c06\u6765\u7684\u306a\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u306b\u3064\u306a\u3052\u307e\u3059\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\u3080\u3059\u3073\u306b<\/h4>\n

\u4ee5\u4e0a\u306e\u3088\u3046\u306b\u3001P-MAX\u306f\u30b3\u30f3\u30d0\u30fc\u30b8\u30e7\u30f3\u6700\u5927\u5316\u3092\u76ee\u7684\u3068\u3057\u305f<\/p>\n

\u7d71\u5408\u578b\u306e\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3067\u3042\u308a\u3001\u5e83\u7bc4\u56f2\u306a\u5e83\u544a\u914d\u4fe1\u3092\u81ea\u52d5\u5316\u3067\u304d\u308b\u306e\u304c\u5f37\u307f\u3067\u3059\u3002<\/p>\n

\u4e00\u65b9\u3067\u3001\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u306f\u3001<\/p>\n

\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u3084\u30a8\u30f3\u30b2\u30fc\u30b8\u30e1\u30f3\u30c8\u306e\u5411\u4e0a\u306b\u9069\u3057\u305f\u5e83\u544a\u5f62\u5f0f\u3067\u3042\u308a\u3001<\/p>\n

\u7279\u306b\u8996\u899a\u7684\u306a\u5e83\u544a\u304c\u52b9\u679c\u7684\u306a\u5834\u9762\u3067\u6d3b\u8e8d\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u3069\u3061\u3089\u3092\u9078\u3076\u304b\u306f\u3001\u30d3\u30b8\u30cd\u30b9\u306e\u76ee\u7684\u6b21\u7b2c\u3067\u3059\u3002<\/p>\n

\u3059\u3050\u306b\u58f2\u4e0a\u306b\u3064\u306a\u3052\u305f\u3044\u306a\u3089P-MAX\u3001<\/p>\n

\u30d6\u30e9\u30f3\u30c9\u306e\u8a8d\u77e5\u5ea6\u3092\u9ad8\u3081\u3066\u898b\u8fbc\u307f\u9867\u5ba2\u3092\u80b2\u6210\u3057\u305f\u3044\u306a\u3089<\/p>\n

\u30c7\u30de\u30f3\u30c9\u30b8\u30a7\u30cd\u30ec\u30fc\u30b7\u30e7\u30f3\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u3092\u6d3b\u7528\u3059\u308b\u3068\u3044\u3063\u305f\u4f7f\u3044\u5206\u3051\u3082\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u3082\u3063\u3068\u8a73\u3057\u3044\u5185\u5bb9\u3092\u77e5\u308a\u305f\u304b\u3063\u305f\u308a\u3001\u5c11\u3057\u3067\u3082\u8208\u5473\u3092\u304a\u6301\u3061\u306b\u306a\u3063\u305f\u308a\u3057\u305f\u969b\u306b\u306f\u3001<\/p>\n

\u305c\u3072\u9060\u616e\u306a\u304f\u304a\u554f\u3044\u5408\u308f\u305b\u304f\u3060\u3055\u3044\u3002<\/p>\n

 <\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  \u307f\u306a\u3055\u3093\u3001\u3053\u3093\u306b\u3061\u306f\u3002 JOETSU\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba\u306e\u5927\u77e2\u3067\u3059\u3002 Google\u5e83\u544a\u306b\u306f\u3055\u307e\u3056\u307e\u306a\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u30bf\u30a4\u30d7\u304c\u3042\u308a\u3001\u305d\u308c\u305e\u308c\u7570\u306a\u308b\u76ee\u7684\u3084\u7279\u6027\u3092\u6301\u3063\u3066\u3044\u307e\u3059\u3002 \u7279\u306b\u8fd1\u5e74\u6ce8\u76ee\u3055\u308c\u3066\u3044\u308b\u306e\u304c\u300cP […]<\/p>\n","protected":false},"author":21,"featured_media":2983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/www.joetsu-dc.com\/blog\/wp-json\/wp\/v2\/posts\/2971"}],"collection":[{"href":"https:\/\/www.joetsu-dc.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.joetsu-dc.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.joetsu-dc.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.joetsu-dc.com\/blog\/wp-json\/wp\/v2\/comments?post=2971"}],"version-history":[{"count":9,"href":"https:\/\/www.joetsu-dc.com\/blog\/wp-json\/wp\/v2\/posts\/2971\/revisions"}],"predecessor-version":[{"id":2979,"href":"https:\/\/www.joetsu-dc.com\/blog\/wp-json\/wp\/v2\/posts\/2971\/revisions\/2979"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.joetsu-dc.com\/blog\/wp-json\/wp\/v2\/media\/2983"}],"wp:attachment":[{"href":"https:\/\/www.joetsu-dc.com\/blog\/wp-json\/wp\/v2\/media?parent=2971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.joetsu-dc.com\/blog\/wp-json\/wp\/v2\/categories?post=2971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.joetsu-dc.com\/blog\/wp-json\/wp\/v2\/tags?post=2971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}