{"id":1894,"date":"2024-04-01T12:00:01","date_gmt":"2024-04-01T03:00:01","guid":{"rendered":"https:\/\/www.joetsu-dc.com\/blog\/?p=1894"},"modified":"2024-05-14T10:30:43","modified_gmt":"2024-05-14T01:30:43","slug":"20240401-yahoo-commerce-ads","status":"publish","type":"post","link":"https:\/\/www.joetsu-dc.com\/blog\/digitalmedia\/20240401-yahoo-commerce-ads\/","title":{"rendered":"#165 Yahoo!\u30b3\u30de\u30fc\u30b9\u30a2\u30c9\uff08Yahoo Commerce Ads\uff09\u3068\u306f"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1918\" src=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u2605\u304b\u308f\u3089\u7248\u2502\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\u30ea\u30b5\u30a4\u30ba\u7248-_02.jpg\" alt=\"\" width=\"430\" height=\"260\" srcset=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u2605\u304b\u308f\u3089\u7248\u2502\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\u30ea\u30b5\u30a4\u30ba\u7248-_02.jpg 430w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u2605\u304b\u308f\u3089\u7248\u2502\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\u30ea\u30b5\u30a4\u30ba\u7248-_02-300x181.jpg 300w\" sizes=\"auto, (max-width: 430px) 100vw, 430px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>\u7686\u3055\u3093\u3053\u3093\u306b\u3061\u306f\u3002<\/p>\n<p>JOETSU\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30baWeb\u5e83\u544a\u904b\u7528\u62c5\u5f53\u306e\u5c71\u672c\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u6625\u304c\u8fd1\u3065\u304d\u6696\u304b\u304f\u306a\u3063\u3066\u304d\u307e\u3057\u305f\u304c\u3001\u7686\u3055\u3093\u4f53\u8abf\u3092\u5d29\u3055\u308c\u305f\u308a\u3057\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n<p>\u79c1\u306f\u4f8b\u5e74\u901a\u308a\u3001\u82b1\u7c89\u75c7\u306b\u60a9\u307e\u3055\u308c\u3066\u304a\u308a\u307e\u3059\u3002\u82b1\u7c89\u3092\u9664\u53bb\u3059\u308b\u305f\u3081\u306b\u6bce\u671d\u6383\u9664\u6a5f\u3092\u304b\u3051\u308b\u306e\u3067\u3059\u304c\u3001\u3053\u306e\u524d\u6383\u9664\u4e2d\u306b\u6025\u306b\u6383\u9664\u6a5f\u304c\u505c\u6b62\u3057\u3066\u3057\u307e\u3044\u307e\u3057\u305f\u3002\u5145\u96fb\u5207\u308c\u304b\u306a\u3068\u601d\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u5145\u96fb\u30b1\u30fc\u30d6\u30eb\u3092\u633f\u3057\u3066\u3082\u3046\u3093\u3068\u3082\u3059\u3093\u3068\u3082\u8a00\u308f\u305a\u30fb\u30fb\u30fb\u30d0\u30c3\u30c6\u30ea\u30fc\u5207\u308c\u3067\u3057\u305f\u3002\u8fd1\u5834\u306e\u5bb6\u96fb\u91cf\u8ca9\u5e97\u306b\u63a2\u3057\u306b\u884c\u3063\u305f\u306e\u3067\u3059\u304c\u3001\u3069\u3053\u3082\u5728\u5eab\u306f\u7f6e\u3044\u3066\u304a\u3089\u305a\u53d6\u308a\u5bc4\u305b\u306b\u306a\u308b\u3068\u306e\u3053\u3068\u3002\u300c\u3057\u3087\u3046\u304c\u306a\u3044\u304b\u3089\u53d6\u308a\u5bc4\u305b\u304b\u306a\u300d\u3068\u601d\u3063\u3066\u3044\u305f\u306e\u3067\u3059\u304c\u3001\u30b9\u30de\u30db\u3067\u4f55\u6c17\u306a\u304f\u691c\u7d22\u3057\u305f\u3068\u3053\u308d\u67d0EC\u30b5\u30a4\u30c8\u3067\u8cb7\u3048\u308b\u3053\u3068\u304c\u308f\u304b\u308a\u3001\u5373\u6ce8\u6587\u3002\u7121\u4e8b\u7fcc\u65e5\u306b\u5c4a\u304d\u3001\u6539\u3081\u3066EC\u306e\u4fbf\u5229\u3055\u3092\u5b9f\u611f\u3059\u308b\u3053\u3068\u3068\u306a\u308a\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>BtoC-EC(\u6d88\u8cbb\u8005\u5411\u3051\u96fb\u5b50\u5546\u53d6\u5f15)\u5e02\u5834<\/strong><\/h4>\n<p>\u8fd1\u5e74\u65e5\u672c\u56fd\u5185\u306eBtoC-EC(\u6d88\u8cbb\u8005\u5411\u3051\u96fb\u5b50\u5546\u53d6\u5f15)\u5e02\u5834\u898f\u6a21\u306f\u5e74\u3005\u5897\u52a0\u50be\u5411\u306b\u3042\u308a\u30012022\u5e74\u306b\u306f22.7\u5146\u5186\u306b\u307e\u3067\u62e1\u5927\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1960\" src=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u304b\u308f\u3089\u7248\u2460_03.png\" alt=\"\" width=\"605\" height=\"337\" srcset=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u304b\u308f\u3089\u7248\u2460_03.png 605w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u304b\u308f\u3089\u7248\u2460_03-300x167.png 300w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/p>\n<p><a href=\"https:\/\/www.meti.go.jp\/press\/2023\/08\/20230831002\/20230831002.html\">\uff08\u51fa\u5c55\uff1a\u7d4c\u6e08\u7523\u696d\u7701\uff1a\u300c\u4ee4\u548c4\u5e74\u5ea6\u30c7\u30b8\u30bf\u30eb\u53d6\u5f15\u74b0\u5883\u6574\u5099\u4e8b\u696d\uff08\u96fb\u5b50\u5546\u53d6\u5f15\u306b\u95a2\u3059\u308b\u5e02\u5834\u8abf\u67fb\uff09\u300d\uff09<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>EC\u5e02\u5834\u306e\u6210\u9577\u306e\u80cc\u666f\u306b\u306f\u3001\u30b9\u30de\u30db\u306e\u666e\u53ca\u306b\u4f34\u3046EC\u5229\u7528\u306e\u5897\u52a0\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u3044\u3064\u3067\u3082\u30b9\u30de\u30db\u7d4c\u7531\u3067EC\u306b\u30a2\u30af\u30bb\u30b9\u3067\u304d\u308b\u3088\u3046\u306b\u306a\u3063\u305f\u305f\u3081EC\u3067\u306e\u8cb7\u3044\u7269\u304c\u3088\u308a\u8eab\u8fd1\u306a\u5b58\u5728\u3068\u306a\u308a\u307e\u3057\u305f\u3002\u307e\u305f\u3001\u904b\u7528\u30fb\u7ba1\u7406\u3057\u3084\u3059\u3044EC\u30c4\u30fc\u30eb\u304c\u767b\u5834\u3057\u305f\u3053\u3068\u3067\u3001\u4e8b\u696d\u8005\u5074\u306e\u30cf\u30fc\u30c9\u30eb\u304c\u4e0b\u304c\u308a\u591a\u304f\u306e\u4e8b\u696d\u8005\u304cEC\u306b\u53c2\u5165\u3001\u4e8b\u696d\u8005\u3068\u30e6\u30fc\u30b6\u30fc\u53cc\u65b9\u304c\u6d3b\u767a\u306bEC\u3092\u5229\u7528\u3057\u3066\u3044\u304f\u3053\u3068\u3067\u4eca\u5f8c\u3082\u66f4\u306bEC\u5e02\u5834\u306f\u4f38\u3073\u3066\u3044\u304f\u3068\u8003\u3048\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u79c1\u306fEC\u3067\u8cb7\u3044\u7269\u3092\u3059\u308b\u3068\u304d\u306f\u30e2\u30fc\u30eb\u578bEC\u30b5\u30a4\u30c8(EC\u30e2\u30fc\u30eb)\u3092\u3088\u304f\u5229\u7528\u3057\u307e\u3059\u3002<\/p>\n<p>EC\u30e2\u30fc\u30eb\u5185\u3067\u691c\u7d22\u3059\u308b\u3060\u3051\u3067\u6b32\u3057\u3044\u5546\u54c1\u304c\u3059\u3050\u306b\u898b\u3064\u304b\u308b\u306e\u3067\u975e\u5e38\u306b\u4fbf\u5229\u3067\u3059\u3002\u7279\u306b3\u5927EC\u30e2\u30fc\u30eb\u3068\u8a00\u308f\u308c\u3066\u3044\u308b\u300c\u697d\u5929\u5e02\u5834\u300d\u300cAmazon\u300d\u300cYahoo\uff01\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u300d\u306f\u7686\u3055\u3093\u3082\u5229\u7528\u3055\u308c\u305f\u3053\u3068\u304c\u3042\u308b\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/p>\n<p>&nbsp;<\/p>\n<p>\u4e8b\u696d\u8005\u5074\u3068\u3057\u3066\u51fa\u5e97\u3059\u308b\u5834\u5408\u3001<\/p>\n<p>EC\u30e2\u30fc\u30eb\u306f\u96c6\u5ba2\u529b\u304c\u3042\u308b\u304b\u308f\u308a\u306b\u591a\u6570\u306e\u8ca9\u58f2\u8005\u304c\u540c\u30b5\u30a4\u30c8\u4e0a\u3067\u4f3c\u305f\u3088\u3046\u306a\u5546\u54c1\u3092\u8ca9\u58f2\u3057\u3066\u3044\u308b\u305f\u3081\u7af6\u4e89\u7387\u304c\u9ad8\u304f\u306a\u308a\u307e\u3059\u3002\u3044\u304b\u306b\u30e6\u30fc\u30b6\u30fc\u306e\u6ce8\u76ee\u304c\u5f15\u3051\u308b\u304b\u304c\u52dd\u8ca0\u306b\u306a\u3063\u3066\u304d\u307e\u3059\u3002\u4eca\u56de\u306f3\u5927EC\u30e2\u30fc\u30eb\u306e1\u3064\u3068\u8a00\u308f\u308c\u3066\u3044\u308bYahoo\uff01\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5185\u306b\u5e83\u544a\u3092\u51fa\u3059\u3053\u3068\u304c\u3067\u304d\u308bYahoo!\u30b3\u30de\u30fc\u30b9\u30a2\u30c9\uff08Yahoo Commerce Ads\uff1a\u4ee5\u4e0bYCA\uff09\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Yahoo!\u30b3\u30de\u30fc\u30b9\u30a2\u30c9\uff08YCA\uff09<\/strong><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1977\" src=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u304b\u308f\u3089\u7248_\u2461_02.png\" alt=\"\" width=\"851\" height=\"417\" srcset=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u304b\u308f\u3089\u7248_\u2461_02.png 851w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u304b\u308f\u3089\u7248_\u2461_02-300x147.png 300w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u304b\u308f\u3089\u7248_\u2461_02-768x376.png 768w\" sizes=\"auto, (max-width: 851px) 100vw, 851px\" \/><\/p>\n<p>\uff08Yahoo!\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0 TOP \u30da\u30fc\u30b8\uff09<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>YCA\u3068\u306f\u3001<\/p>\n<p>Yahoo\uff01\u30b7\u30e7\u30c3\u30d4\u30f3\u30b0\u5185\u306b\u63b2\u8f09\u3059\u308b\u3053\u3068\u304c\u3067\u304d\u308b\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3067\u4e0a\u8a18\u306e\u3088\u3046\u306a\u9762\u306b\u914d\u4fe1\u3055\u308c\u307e\u3059\u3002\u914d\u4fe1\u9762\u306fTOP\u30da\u30fc\u30b8\u304b\u3089\u5546\u54c1\u8a73\u7d30\u30da\u30fc\u30b8\u3001\u6ce8\u6587\u5b8c\u4e86\u30da\u30fc\u30b8\u306a\u3069\u69d8\u3005\u306a\u5834\u6240\u306b\u914d\u4fe1\u3067\u304d\u307e\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2035\" src=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/05\/\u304b\u308f\u3089\u7248\u2462_02.png\" alt=\"\" width=\"498\" height=\"245\" srcset=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/05\/\u304b\u308f\u3089\u7248\u2462_02.png 498w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/05\/\u304b\u308f\u3089\u7248\u2462_02-300x148.png 300w\" sizes=\"auto, (max-width: 498px) 100vw, 498px\" \/><\/p>\n<p>\uff08YCA\u30c7\u30d0\u30a4\u30b9\u5225\u914d\u4fe1\u9762\u4e00\u89a7\uff09<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>YCA\u306e\u7279\u5fb4\u3068\u3057\u3066\u3001YCA\u72ec\u81ea\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u3067\u304d\u308b\u3068\u3044\u3046\u3053\u3068\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>\u6027\u5225\u30fb\u5e74\u9f62\u30fb\u5730\u57df\u30fb\u66dc\u65e5\u30fb\u6642\u9593\u5e2f\u3068\u3044\u3063\u305f\u901a\u5e38\u306eYahoo\uff01\u30c7\u30a3\u30b9\u30d7\u30ec\u30a4\u5e83\u544a\u3067\u4f7f\u3048\u308b\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u306b\u52a0\u3048\u3066\u4e0b\u8a18\u306e\u3088\u3046\u306aYCA\u72ec\u81ea\u306e\u30bf\u30fc\u30b2\u30c6\u30a3\u30f3\u30b0\u304c\u4f7f\u7528\u53ef\u80fd\u3067\u3059\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-1923\" src=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u304b\u308f\u3089\u7248\u2463_02-1024x327.png\" alt=\"\" width=\"1024\" height=\"327\" srcset=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u304b\u308f\u3089\u7248\u2463_02-1024x327.png 1024w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u304b\u308f\u3089\u7248\u2463_02-300x96.png 300w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u304b\u308f\u3089\u7248\u2463_02-768x245.png 768w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/04\/\u304b\u308f\u3089\u7248\u2463_02.png 1056w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" 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