{"id":1779,"date":"2024-03-07T10:00:59","date_gmt":"2024-03-07T01:00:59","guid":{"rendered":"https:\/\/www.joetsu-dc.com\/blog\/?p=1779"},"modified":"2025-01-08T12:01:18","modified_gmt":"2025-01-08T03:01:18","slug":"20240307-btob-ads-cpas","status":"publish","type":"post","link":"https:\/\/www.joetsu-dc.com\/blog\/digitalmedia\/20240307-btob-ads-cpas\/","title":{"rendered":"#160 \u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u65bd\u7b56\u3067CPA\u304c\u4e0a\u6607\u3057\u3066\u3044\u308bBtoB\u4f01\u696d\u304c\u7d046\u5272 \uff5e\u5bfe\u7b56\u306f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\uff5e"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1775\" src=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/2024\u5e743\u67084\u65e5\u516c\u958b\u4e88\u5b9a\u8a18\u4e8b_\u9234\u6728.png\" alt=\"\" width=\"430\" height=\"260\" srcset=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/2024\u5e743\u67084\u65e5\u516c\u958b\u4e88\u5b9a\u8a18\u4e8b_\u9234\u6728.png 430w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/2024\u5e743\u67084\u65e5\u516c\u958b\u4e88\u5b9a\u8a18\u4e8b_\u9234\u6728-300x181.png 300w\" sizes=\"auto, (max-width: 430px) 100vw, 430px\" \/><\/p>\n<p>\u3053\u3093\u306b\u3061\u306f\uff01JOETSU\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba 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href=\"https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000193.000045863.html\">https:\/\/prtimes.jp\/main\/html\/rd\/p\/000000193.000045863.html<\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1776\" src=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/1.jpg\" alt=\"\" width=\"780\" height=\"540\" srcset=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/1.jpg 780w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/1-300x208.jpg 300w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/1-768x532.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/p>\n<p>\u300c\u3042\u306a\u305f\u306e\u304a\u52e4\u3081\u5148\u3067\u884c\u3063\u3066\u3044\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u65bd\u7b56\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u3066\u3001\u300cSNS\u5e83\u544a\u300d\u304c44.9%\u3001\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u304c43.0%\u3001\u300c\u8a18\u4e8b\u5e83\u544a\u300d\u304c38.3%\u3068\u3044\u3046\u7d50\u679c\u3067\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1777\" src=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/2.jpg\" alt=\"\" width=\"780\" height=\"540\" srcset=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/2.jpg 780w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/2-300x208.jpg 300w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/2-768x532.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" \/><\/p>\n<p>\u300c\u304a\u52e4\u3081\u5148\u306e\u5e83\u544a\u65bd\u7b56\u3067\u306f2023\u5e74\u4ee5\u524d\u3068\u6bd4\u8f03\u3057\u3066\u3001CPA\uff08Cost Per Acquisition\uff1a\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u304c\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u304b\u3002\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u3066\u3001\u300c\u5927\u5e45\u306b\u4e0a\u6607\u3057\u3066\u3044\u308b\u300d\u3068\u56de\u7b54\u3057\u305f\u4f01\u696d\u304c10.2%\u3001\u300c\u3084\u3084\u4e0a\u6607\u3057\u3066\u3044\u308b\u300d\u3068\u56de\u7b54\u3057\u305f\u4f01\u696d\u304c48.6%\u306b\u4e0a\u308a\u3001\u5408\u8a08\u306758.8%\u306e\u4f01\u696d\u304cCPA\u306e\u4e0a\u6607\u3092\u5b9f\u611f\u3057\u3066\u304a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u65bd\u7b56\u3067\u306e\u9867\u5ba2\u7372\u5f97\u307e\u3067\u306e\u30b3\u30b9\u30c8\u9ad8\u9a30\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u7d50\u679c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3053\u308c\u3089\u30b3\u30b9\u30c8\u9ad8\u9a30\u306e\u539f\u56e0\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u30fb\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u3067\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u5165\u672d\u7af6\u4e89\u306e\u6fc0\u5316<\/strong><\/p>\n<p>\u7af6\u5408\u4ed6\u793e\u304c\u81ea\u793e\u306eweb\u30b5\u30a4\u30c8\u306b\u6d41\u5165\u3055\u305b\u308b\u305f\u3081\u306b\u5165\u672d\u5358\u4fa1\u3092\u4e0a\u3052\u305f\u305f\u3081\u3001\uff11\u30af\u30ea\u30c3\u30af\u3042\u305f\u308a\u306b\u304b\u304b\u308b\u5e83\u544a\u8cbb\uff08CPC\uff09\u304c\u9ad8\u9a30\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u5909\u5316<\/strong><\/p>\n<p>\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u55dc\u597d\u304c\u5909\u5316\u3057\u305f\u3053\u3068\u3067\u3001\u5f93\u6765\u306e\u8a34\u6c42\u5185\u5bb9\u3067\u306f\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305a\u3001\u7372\u5f971\u4ef6\u3042\u305f\u308a\u306e\u8cbb\u7528\u304c\u5897\u52a0\u3057\u3066\u3057\u307e\u3063\u305f\uff08\u5e83\u544a\u52b9\u7387\u306e\u4f4e\u4e0b\uff09\u3002<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1778\" src=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/3.jpg\" alt=\"\" width=\"780\" height=\"540\" srcset=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/3.jpg 780w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/3-300x208.jpg 300w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2024\/03\/3-768x532.jpg 768w\" sizes=\"auto, (max-width: 780px) 100vw, 780px\" 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Performance Indicator\uff1a\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u9032\u6357\u3092\u6e2c\u5b9a\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8a2d\u5b9a\u3067\u3059\u3002<\/p>\n<p>KGI\uff1a\u81ea\u793e\u88fd\u54c1\u306e\u8ca9\u58f2\u6570\u30925%\u5897\u3084\u3059<\/p>\n<p>\u21d2KPI\u2776\uff1a\u81ea\u793e\u30b5\u30a4\u30c8\u304b\u3089\u306e\u554f\u5408\u305b\u6570\uff08\u30ea\u30fc\u30c9\uff09\u309210\uff05\u5411\u4e0a<\/p>\n<p>\u21d2KPI\u2777\uff1a\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u6570\u309225\uff05\u5411\u4e0a<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u2462 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Analytics 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