{"id":1779,"date":"2024-03-07T10:00:59","date_gmt":"2024-03-07T01:00:59","guid":{"rendered":"https:\/\/www.joetsu-dc.com\/blog\/?p=1779"},"modified":"2025-01-08T12:01:18","modified_gmt":"2025-01-08T03:01:18","slug":"20240307-btob-ads-cpas","status":"publish","type":"post","link":"https:\/\/www.joetsu-dc.com\/blog\/digitalmedia\/20240307-btob-ads-cpas\/","title":{"rendered":"#160 \u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u65bd\u7b56\u3067CPA\u304c\u4e0a\u6607\u3057\u3066\u3044\u308bBtoB\u4f01\u696d\u304c\u7d046\u5272 \uff5e\u5bfe\u7b56\u306f\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\uff5e"},"content":{"rendered":"

\"\"<\/p>\n

\u3053\u3093\u306b\u3061\u306f\uff01JOETSU\u30c7\u30b8\u30bf\u30eb\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u30ba \u9234\u6728\u3067\u3059\u3002<\/p>\n

\u65e9\u3044\u3082\u306e\u30672024\u5e74\u30823\u6708\u30024\u6708\u304b\u3089\u306f\u65b0\u5e74\u5ea6\u3092\u8fce\u3048\u308b\u4f01\u696d\u69d8\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u65b0\u5e74\u5ea6\u304c\u59cb\u307e\u308b\u306b\u3042\u305f\u308a\u3001\u591a\u304f\u306e\u4f01\u696d\u306f\u6226\u7565\u3084\u65b9\u91dd\u3092\u898b\u76f4\u3057\u3001\u65b0\u305f\u306a\u53d6\u308a\u7d44\u307f\u3092\u8a08\u753b\u3057\u3066\u3044\u308b\u304b\u3068\u601d\u3044\u307e\u3059\u3002\u305d\u306e\u4e2d\u3067\u3082\u8a8d\u77e5\u3084\u96c6\u5ba2\u306a\u3069\u3092\u76ee\u7684\u3068\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u65bd\u7b56\u306b\u5bfe\u3057\u3066\u3001\u300c\u30e6\u30fc\u30b6\u30fc\u306b\u81ea\u793eweb\u30b5\u30a4\u30c8\u3092\u898b\u3066\u3082\u3089\u3046\u307e\u3067\u306e\u5e83\u544a\u8cbb\u304c\u4e0a\u304c\u3063\u3066\u3044\u308b\u306a\u300d\u3068\u611f\u3058\u3066\u3044\u307e\u305b\u3093\u304b\uff1f<\/p>\n

 <\/p>\n

\u4eca\u56de\u306fBtoB\u4f01\u696d\u306b\u304a\u3051\u308b\u8a8d\u77e5\u3084\u96c6\u5ba2\u3092\u76ee\u7684\u3068\u3057\u305f\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u306e\u5b9f\u614b\u3068\u3001\u305d\u306e\u5bfe\u7b56\u306b\u3064\u3044\u3066\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

BtoB\u4f01\u696d\u306e\u5e83\u544a\u65bd\u7b56\u306e\u5b9f\u614b\u8abf\u67fb<\/h4>\n

\u4ee5\u4e0b\u30012023\u5e7411\u6708\u306bBtoB\u4e8b\u696d\u306e\u5e83\u544a\u62c5\u5f53\u8005\u306b\u884c\u3063\u305f\u30a2\u30f3\u30b1\u30fc\u30c8\u8abf\u67fb\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

\u53c2\u7167\uff1ahttps:\/\/prtimes.jp\/main\/html\/rd\/p\/000000193.000045863.html<\/a><\/p>\n

\"\"<\/p>\n

\u300c\u3042\u306a\u305f\u306e\u304a\u52e4\u3081\u5148\u3067\u884c\u3063\u3066\u3044\u308b\u30a4\u30f3\u30bf\u30fc\u30cd\u30c3\u30c8\u5e83\u544a\u65bd\u7b56\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u3066\u3001\u300cSNS\u5e83\u544a\u300d\u304c44.9%\u3001\u300c\u30ea\u30b9\u30c6\u30a3\u30f3\u30b0\u5e83\u544a\u300d\u304c43.0%\u3001\u300c\u8a18\u4e8b\u5e83\u544a\u300d\u304c38.3%\u3068\u3044\u3046\u7d50\u679c\u3067\u3057\u305f\u3002<\/p>\n

 <\/p>\n

\"\"<\/p>\n

\u300c\u304a\u52e4\u3081\u5148\u306e\u5e83\u544a\u65bd\u7b56\u3067\u306f2023\u5e74\u4ee5\u524d\u3068\u6bd4\u8f03\u3057\u3066\u3001CPA\uff08Cost Per Acquisition\uff1a\u9867\u5ba2\u7372\u5f97\u5358\u4fa1\uff09\u304c\u4e0a\u304c\u3063\u3066\u3044\u307e\u3059\u304b\u3002\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u3066\u3001\u300c\u5927\u5e45\u306b\u4e0a\u6607\u3057\u3066\u3044\u308b\u300d\u3068\u56de\u7b54\u3057\u305f\u4f01\u696d\u304c10.2%\u3001\u300c\u3084\u3084\u4e0a\u6607\u3057\u3066\u3044\u308b\u300d\u3068\u56de\u7b54\u3057\u305f\u4f01\u696d\u304c48.6%\u306b\u4e0a\u308a\u3001\u5408\u8a08\u306758.8%\u306e\u4f01\u696d\u304cCPA\u306e\u4e0a\u6607\u3092\u5b9f\u611f\u3057\u3066\u304a\u308a\u3001\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u65bd\u7b56\u3067\u306e\u9867\u5ba2\u7372\u5f97\u307e\u3067\u306e\u30b3\u30b9\u30c8\u9ad8\u9a30\u306b\u76f4\u9762\u3057\u3066\u3044\u308b\u7d50\u679c\u3068\u306a\u3063\u3066\u3044\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u3053\u308c\u3089\u30b3\u30b9\u30c8\u9ad8\u9a30\u306e\u539f\u56e0\u3068\u3057\u3066\u3001\u4ee5\u4e0b\u304c\u8003\u3048\u3089\u308c\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u30fb\u81ea\u793e\u3068\u7af6\u5408\u4ed6\u793e\u3067\u306e\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u5165\u672d\u7af6\u4e89\u306e\u6fc0\u5316<\/strong><\/p>\n

\u7af6\u5408\u4ed6\u793e\u304c\u81ea\u793e\u306eweb\u30b5\u30a4\u30c8\u306b\u6d41\u5165\u3055\u305b\u308b\u305f\u3081\u306b\u5165\u672d\u5358\u4fa1\u3092\u4e0a\u3052\u305f\u305f\u3081\u3001\uff11\u30af\u30ea\u30c3\u30af\u3042\u305f\u308a\u306b\u304b\u304b\u308b\u5e83\u544a\u8cbb\uff08CPC\uff09\u304c\u9ad8\u9a30\u3057\u305f\u3002<\/p>\n

 <\/p>\n

\u30fb\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u5909\u5316<\/strong><\/p>\n

\u30bf\u30fc\u30b2\u30c3\u30c8\u30e6\u30fc\u30b6\u30fc\u306e\u884c\u52d5\u3084\u55dc\u597d\u304c\u5909\u5316\u3057\u305f\u3053\u3068\u3067\u3001\u5f93\u6765\u306e\u8a34\u6c42\u5185\u5bb9\u3067\u306f\u5e83\u544a\u304c\u30af\u30ea\u30c3\u30af\u3055\u308c\u305a\u3001\u7372\u5f971\u4ef6\u3042\u305f\u308a\u306e\u8cbb\u7528\u304c\u5897\u52a0\u3057\u3066\u3057\u307e\u3063\u305f\uff08\u5e83\u544a\u52b9\u7387\u306e\u4f4e\u4e0b\uff09\u3002<\/p>\n

\"\"<\/p>\n

\u300cCPA\u9ad8\u9a30\u306b\u5bfe\u3057\u3066\u3068\u3057\u3066\u884c\u3063\u3066\u3044\u308b\u5bfe\u7b56\u3092\u6559\u3048\u3066\u304f\u3060\u3055\u3044\u3002\u300d\u3068\u3044\u3046\u554f\u3044\u306b\u5bfe\u3057\u3066\u3001\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306e\u5b9f\u65bd\u300d\u304c45.8%\u3067\u6700\u3082\u591a\u304f\u3001\u300c\u9ad8\u54c1\u8cea\u306e\u30b3\u30f3\u30c6\u30f3\u30c4\u5236\u4f5c\u300d\u304c38.3%\u3068\u7d9a\u3044\u3066\u3044\u307e\u3059\u3002<\/p>\n

CPA\u306f\u65b0\u3057\u3044\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306b\u304b\u304b\u308b\u30b3\u30b9\u30c8\u3092\u6307\u3057\u3001\u3053\u306e\u5024\u304c\u9ad8\u3044\u3068\u3044\u3046\u3053\u3068\u306f\u3001\u4f01\u696d\u304c\u65b0\u898f\u9867\u5ba2\u3092\u7372\u5f97\u3059\u308b\u305f\u3081\u306e\u30b3\u30b9\u30c8\u304c\u5897\u52a0\u3057\u3066\u3044\u308b\u3053\u3068\u3092\u610f\u5473\u3057\u307e\u3059\u3002<\/p>\n

\u30c7\u30b8\u30bf\u30eb\u5e83\u544a\u3092\u4f7f\u3063\u3066\u306e\u77ed\u671f\u7684\u306a\u9867\u5ba2\u7372\u5f97\u306a\u3069\u306e\u6210\u679c\u306b\u7126\u70b9\u3092\u5f53\u3066\u308b\u306e\u3067\u306f\u306a\u304f\u3001\u9577\u671f\u7684\u306a\u9867\u5ba2\u3068\u306e\u95a2\u4fc2\u69cb\u7bc9\u3092\u76ee\u7684\u3068\u3057\u3066\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u3053\u3068\u3067\u81ea\u793eweb\u30b5\u30a4\u30c8\u3078\u306e\u30e6\u30fc\u30b6\u30fc\u306e\u81ea\u7136\u6d41\u5165\u306e\u5897\u52a0\u304c\u898b\u8fbc\u3081\u3001CPA\u524a\u6e1b\u306e\u4e00\u52a9\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n

 <\/p>\n

 <\/p>\n

\u300c\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3068\u306f<\/h4>\n

\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u306f\u3001\u30bf\u30fc\u30b2\u30c3\u30c8\u306b\u5bfe\u3057\u3066\u4fa1\u5024\u306e\u3042\u308b\u60c5\u5831\u3092\u767a\u4fe1\u3057\u3001\u81ea\u793e\u306e\u30d5\u30a1\u30f3\u3092\u5897\u3084\u3057\u3066\u3001\u6700\u7d42\u7684\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3078\u306e\u554f\u5408\u305b\u3084\u8cfc\u5165\u306b\u3064\u306a\u3052\u308b\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u624b\u6cd5\u3067\u3059\u3002\u3053\u306e\u30a2\u30d7\u30ed\u30fc\u30c1\u624b\u6cd5\u3067\u306f\u3001\u76f4\u63a5\u7684\u306a\u5e83\u544a\u3067\u306f\u306a\u304f\u3001\u9867\u5ba2\u306b\u3068\u3063\u3066\u6709\u7528\u304b\u3064\u95a2\u9023\u6027\u306e\u9ad8\u3044\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u304c\u91cd\u8981\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

 <\/p>\n

\u305d\u306e\u30dd\u30a4\u30f3\u30c8\u306e\u4e00\u4f8b\u3092\u3054\u7d39\u4ecb\u3057\u307e\u3059\u3002<\/p>\n

\u81ea\u793e\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u6226\u7565\u306e\u3054\u53c2\u8003\u306a\u308c\u3070\u5e78\u3044\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u2460\u30bf\u30fc\u30b2\u30c3\u30c8\u306e\u7279\u5b9a\uff0f\u8208\u5473\u30fb\u95a2\u5fc3\u306e\u628a\u63e1<\/strong><\/p>\n

\u30fb\u88fd\u54c1\u3084\u30b5\u30fc\u30d3\u30b9\u3092\u5fc5\u8981\u3068\u3057\u3066\u3044\u308b\u5177\u4f53\u7684\u306a\u9867\u5ba2\u5c64\uff08\u60f3\u5b9a\u30bf\u30fc\u30b2\u30c3\u30c8\uff09\u3092\u6574\u7406\u3057\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u904e\u53bb\u306e\u8cfc\u8cb7\u5c65\u6b74\u3084\u81ea\u793eweb\u30b5\u30a4\u30c8\u3067\u306e\u9077\u79fb\u52d5\u5411\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u3067\u3001\u3069\u3093\u306a\u4eba\u306b\u3069\u306e\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u304c\u597d\u307e\u308c\u3066\u3044\u308b\u304b\u3092\u7279\u5b9a\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002<\/p>\n

\u307e\u305f\u3001\u7af6\u5408\u4ed6\u793e\u304c\u3069\u306e\u3088\u3046\u306a\u30bf\u30fc\u30b2\u30c3\u30c8\u3092\u72d9\u3063\u3066\u3044\u308b\u304b\u3092\u5e83\u544a\u3084web\u30b5\u30a4\u30c8\u3067\u5206\u6790\u3059\u308b\u3053\u3068\u3082\u30bf\u30fc\u30b2\u30c3\u30c8\u7279\u5b9a\u306e\u4e00\u52a9\u306b\u306a\u308a\u307e\u3059\u3002<\/p>\n

LINE\u3084Facebook\u3001X\uff08\u65e7twitter\uff09\u306a\u3069\u306e\u30bd\u30fc\u30b7\u30e3\u30eb\u30e1\u30c7\u30a3\u30a2\u3092\u904b\u7528\u3057\u3066\u3044\u308b\u5834\u5408\u306f\u3001\u6295\u7a3f\u8a18\u4e8b\u306e\u300c\u3044\u3044\u306d\u300d\u3084\u30ea\u30c4\u30a4\u30fc\u30c8\uff08\u30b7\u30a7\u30a2\uff09\u6570\u3092\u898b\u308b\u3053\u3068\u3067\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u5206\u6790\u3059\u308b\u3053\u3068\u304c\u51fa\u6765\u307e\u3059\u3002\u3055\u3089\u306bGoogle\u3084Yahoo\uff01\u7b49\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u3088\u304f\u691c\u7d22\u3055\u308c\u3066\u3044\u308b\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u8abf\u67fb\u3059\u308b\u3053\u3068\u3082\u30e6\u30fc\u30b6\u30fc\u306e\u8208\u5473\u30fb\u95a2\u5fc3\u3092\u628a\u63e1\u3059\u308b\u4e0a\u3067\u6709\u52b9\u306a\u624b\u6bb5\u3067\u3059\u3002<\/p>\n

 <\/p>\n

\u2461\u76ee\u7684\u3092\u660e\u78ba\u306b\u3059\u308b<\/strong><\/p>\n

\u30fb\u300c\u30d6\u30e9\u30f3\u30c9\u8a8d\u77e5\u5ea6\u306e\u5411\u4e0a\u300d\u300c\u30ea\u30fc\u30c9\uff08\u554f\u5408\u305b\uff09\u7372\u5f97\u300d\u306a\u3069\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3092\u5b9f\u65bd\u3059\u308b\u4e0a\u3067\u306e\u76ee\u7684\u3092\u660e\u78ba\u306b\u3057\u307e\u3057\u3087\u3046\u3002\u307e\u305f\u3001\u305d\u306e\u76ee\u7684\u3092\u9054\u6210\u3059\u308b\u70ba\u306e\u5177\u4f53\u7684\u306a\u6307\u6a19KPI\uff08Key Performance Indicator\uff1a\u91cd\u8981\u696d\u7e3e\u8a55\u4fa1\u6307\u6a19\uff09\u3092\u8a2d\u5b9a\u3057\u3001\u9032\u6357\u3092\u6e2c\u5b9a\u3057\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n

\u4f8b\u3048\u3070\u3001\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u8a2d\u5b9a\u3067\u3059\u3002<\/p>\n

KGI\uff1a\u81ea\u793e\u88fd\u54c1\u306e\u8ca9\u58f2\u6570\u30925%\u5897\u3084\u3059<\/p>\n

\u21d2KPI\u2776\uff1a\u81ea\u793e\u30b5\u30a4\u30c8\u304b\u3089\u306e\u554f\u5408\u305b\u6570\uff08\u30ea\u30fc\u30c9\uff09\u309210\uff05\u5411\u4e0a<\/p>\n

\u21d2KPI\u2777\uff1a\u81ea\u793e\u30b5\u30a4\u30c8\u3078\u306e\u6d41\u5165\u6570\u309225\uff05\u5411\u4e0a<\/p>\n

 <\/p>\n

\u2462 \u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u914d\u4fe1\u3059\u308b\u624b\u6bb5\u306e\u9078\u5b9a<\/strong><\/p>\n

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 <\/p>\n

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 <\/p>\n

 <\/p>\n

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 <\/p>\n

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