{"id":1488,"date":"2023-11-20T09:00:19","date_gmt":"2023-11-20T00:00:19","guid":{"rendered":"https:\/\/www.joetsu-dc.com\/blog\/?p=1488"},"modified":"2025-01-08T13:57:12","modified_gmt":"2025-01-08T04:57:12","slug":"20231120-stealthmarketing-ad","status":"publish","type":"post","link":"https:\/\/www.joetsu-dc.com\/blog\/digitalmedia\/20231120-stealthmarketing-ad\/","title":{"rendered":"#137 \u201c\u30b9\u30c6\u30de\u898f\u5236\u201d\u958b\u59cb\u304b\u3089\u7d041\u304b\u6708\u2026\u4f01\u696d\u306e\u53cd\u5fdc\u3068\u4eca"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone wp-image-1487 size-full\" src=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2023\/11\/\u304b\u308f\u3089\u7248\u2502\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\u30ea\u30b5\u30a4\u30ba\u7248-1.jpg\" alt=\"\" width=\"430\" height=\"260\" srcset=\"https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2023\/11\/\u304b\u308f\u3089\u7248\u2502\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\u30ea\u30b5\u30a4\u30ba\u7248-1.jpg 430w, https:\/\/www.joetsu-dc.com\/blog\/wp-content\/uploads\/2023\/11\/\u304b\u308f\u3089\u7248\u2502\u30a2\u30a4\u30ad\u30e3\u30c3\u30c1\u753b\u50cf\u30ea\u30b5\u30a4\u30ba\u7248-1-300x181.jpg 300w\" sizes=\"(max-width: 430px) 100vw, 430px\" 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href=\"https:\/\/www.caa.go.jp\/notice\/entry\/032672\/\">\u300c\u4e00\u822c\u6d88\u8cbb\u8005\u304c\u4e8b\u696d\u8005\u306e\u8868\u793a\u3067\u3042\u308b\u3053\u3068\u3092\u5224\u5225\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u3067\u3042\u308b\u8868\u793a\u300d\u306e\u6307\u5b9a\u53ca\u3073\u300c\u300e\u4e00\u822c\u6d88\u8cbb\u8005\u304c\u4e8b\u696d\u8005\u306e\u8868\u793a\u3067\u3042\u308b\u3053\u3068\u3092\u5224\u5225\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u3067\u3042\u308b\u8868\u793a\u300f\u306e\u904b\u7528\u57fa\u6e96\u300d\u306e\u516c\u8868\u306b\u3064\u3044\u3066<\/a>\uff082023\u5e7410\u67081\u65e5\u65bd\u884c\uff09<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"text-align: left;\"><strong>\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30b9\u30c6\u30de\uff09\u3068\u306f<\/strong><\/li>\n<\/ul>\n<p>\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30b9\u30c6\u30de\uff09\u306f\u3001\u4e00\u822c\u7684\u306b\u3001\u6d88\u8cbb\u8005\u306b\u5e83\u544a\u30fb\u5ba3\u4f1d\u3068\u6c17\u4ed8\u304b\u308c\u306a\u3044\u3088\u3046\u306b\u884c\u308f\u308c\u308b\u5e83\u544a\u30fb\u5ba3\u4f1d\u884c\u70ba\u306e\u3053\u3068\u3092\u6307\u3057\u307e\u3059\u3002<\/p>\n<p>\u5e83\u544a\u30fb\u5ba3\u4f1d\u3068\u3044\u3063\u305f\u8a18\u8f09\u304c\u3042\u308b\u8868\u793a\u3067\u306f\u3001\u6d88\u8cbb\u8005\u5fc3\u7406\u306b\u8b66\u6212\u304c\u751f\u307e\u308c\u3001\u8a73\u7d30\u3092\u3057\u3063\u304b\u308a\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u307b\u3068\u3093\u3069\u3060\u3068\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e00\u65b9\u3067\u3001\u5e83\u544a\u30fb\u5ba3\u4f1d\u3068\u3044\u3046\u3053\u3068\u3092\u96a0\u3057\u305f\u8868\u793a\u3067\u306f\u3001\u6d88\u8cbb\u8005\u306e\u8b66\u6212\u304c\u8584\u308c\u3001\u8868\u793a\u5185\u5bb9\u306e\u8a73\u7d30\u3092\u8abf\u3079\u305a\u306b\u4fe1\u7528\u3057\u3066\u8cfc\u5165\u306b\u81f3\u308b\u30b1\u30fc\u30b9\u3082\u591a\u3044\u306e\u3067\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u305d\u306e\u7d50\u679c\u3001\u6d88\u8cbb\u8005\u304c\u81ea\u4e3b\u7684\u304b\u3064\u5408\u7406\u7684\u306b\u5546\u54c1\u30fb\u30b5\u30fc\u30d3\u30b9\u3092\u9078\u3076\u3053\u3068\u304c\u51fa\u6765\u306a\u304f\u306a\u308b\u3053\u3068\u304c\u61f8\u5ff5\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u3053\u306e\u3088\u3046\u306b\u3001\u5e83\u544a\u30fb\u5ba3\u4f1d\u3067\u3042\u308b\u3053\u3068\u3092\u610f\u56f3\u7684\u306b\u96a0\u3057\u3001\u6d88\u8cbb\u8005\u5fc3\u7406\u3092\u5229\u7528\u3057\u3066\u5546\u54c1\u8cfc\u5165\u306a\u3069\u306b\u8a98\u5c0e\u3059\u308b\u3053\u3068\u3092\u3001\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u3068\u547c\u3073\u307e\u3059\u3002<\/p>\n<p>\u5177\u4f53\u7684\u306a\u624b\u6cd5\u3067\u306f\u3001\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u7b49\u306b\u8868\u793a\u3092\u4f9d\u983c\u3059\u308b\u300c\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u300d\u3084\u3001\u300c\u53e3\u30b3\u30df\u300d\u306a\u3069\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u3053\u306e\u3088\u3046\u306a\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\uff08\u30b9\u30c6\u30de\uff09\u3092\u898f\u5236\u3059\u308b\u305f\u3081\u306b\u3001\u6d88\u8cbb\u8005\u5e81\u3067\u958b\u50ac\u3055\u308c\u305f\u300c\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u95a2\u3059\u308b\u691c\u8a0e\u4f1a\u300d\u3067\u5354\u8b70\u304c\u9032\u3081\u3089\u308c\u30012023\u5e7410\u67081\u65e5\u304b\u3089\u666f\u54c1\u8868\u793a\u6cd5\u306b\u201c\u30b9\u30c6\u30de\u898f\u5236\u201d\u304c\u5c0e\u5165\u3055\u308c\u307e\u3057\u305f\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u203b\u53c2\u8003\uff1a<a href=\"https:\/\/www.caa.go.jp\/policies\/policy\/representation\/fair_labeling\/stealth_marketing\/\">\u6d88\u8cbb\u8005\u5e81\u300c\u4ee4\u548c5\u5e7410\u67081\u65e5\u304b\u3089\u30b9\u30c6\u30eb\u30b9\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0\u306f\u666f\u54c1\u8868\u793a\u6cd5\u9055\u53cd\u3068\u306a\u308a\u307e\u3059\u3002\u300d<\/a><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u4f01\u696d\u306b\u6c42\u3081\u3089\u308c\u308b\u5bfe\u5fdc<\/strong><\/h4>\n<p>\u3067\u306f\u3001\u201c\u30b9\u30c6\u30de\u898f\u5236\u201d\u3068\u306f\u5177\u4f53\u7684\u306b\u3069\u306e\u3088\u3046\u306a\u5185\u5bb9\u306a\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u5e81\u306f\u4e0b\u8a18\u306e\u3088\u3046\u306a\u5185\u5bb9\u3092\u767a\u4fe1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\u6982\u8981<\/strong><\/li>\n<\/ul>\n<p>\u898f\u5236\u5bfe\u8c61\u8005\uff1a\u4e8b\u696d\u8005<\/p>\n<p>\u898f\u5236\u5185\u5bb9\uff1a\u4e8b\u696d\u8005\u304c\u4e8b\u6545\u306e\u4f9b\u7d66\u3059\u308b\u5546\u54c1\u307e\u305f\u306f\u5f79\u52d9\u306e\u53d6\u5f15\u306b\u3064\u3044\u3066\u884c\u3046\u8868\u793a\uff08\uff1d\u4e8b\u696d\u8005\u306e\u8868\u793a\uff09\u3067\u3042\u3063\u3066\u3001\u4e00\u822c\u6d88\u8cbb\u8005\u304c\u5f53\u8a72\u8868\u793a\u3067\u3042\u308b\u3053\u3068\u3092\u5224\u5225\u3059\u308b\u3053\u3068\u304c\u56f0\u96e3\u3067\u3042\u308b\u3068\u8a8d\u3081\u3089\u308c\u308b\u3082\u306e\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\u898f\u5236\u5bfe\u8c61<\/strong><\/li>\n<\/ul>\n<p>\u307e\u305a\u3001\u201c\u30b9\u30c6\u30de\u898f\u5236\u201d\u306e\u898f\u5236\u5bfe\u8c61\u3068\u306a\u308b\u306e\u306f\u300c\u4e8b\u696d\u8005\u300d\u3067\u3059\u3002\u5e83\u544a\u4ee3\u7406\u5e97\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u3001\u30a2\u30d5\u30a3\u30ea\u30a8\u30a4\u30bf\u30fc\u306a\u3069\u306f\u898f\u5236\u306e\u5bfe\u8c61\u5916\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u4ee5\u4e0b\u306e\u3088\u3046\u306a\u5185\u5bb9\u304c\u3001\u898f\u5236\u5bfe\u8c61\u3067\u3042\u308b\u300c\u4e8b\u696d\u8005\u300d\u306e\u8868\u793a\u3068\u5224\u65ad\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u2460\u4e8b\u696d\u8005\u304c\u81ea\u3089\u884c\u3046\u8868\u793a<\/p>\n<p>\u2461\u4e8b\u696d\u8005\u304c\u7b2c\u4e09\u8005\u306b\u306a\u308a\u3059\u307e\u3057\u3066\u884c\u3046\u8868\u793a<\/p>\n<p>\u2462\u4e8b\u696d\u8005\u304c\u660e\u793a\u7684\u306b\u4f9d\u983c\u30fb\u6307\u793a\u3092\u3057\u3066\u7b2c\u4e09\u8005\u306b\u8868\u793a\u3055\u305b\u305f\u5834\u5408<\/p>\n<p>\u2463\u4e8b\u696d\u8005\u304c\u660e\u793a\u7684\u306b\u4f9d\u983c\u30fb\u6307\u793a\u3057\u3066\u3044\u306a\u3044\u5834\u5408\u3067\u3042\u3063\u3066\u3082\u3001\u7b2c\u4e09\u8005\u306b\u8868\u793a\u3055\u305b\u305f\u5834\u5408\u3068\u306a\u308b\u3082\u306e<\/p>\n<p>&nbsp;<\/p>\n<p>\u6ce8\u610f\u3057\u306a\u3051\u308c\u3070\u3044\u3051\u306a\u3044\u306e\u306f\u3001\u7b2c\u4e09\u8005\uff08\u5e83\u544a\u4ee3\u7406\u5e97\u3084\u30a4\u30f3\u30d5\u30eb\u30a8\u30f3\u30b5\u30fc\u7b49\uff09\u306b\u4f9d\u983c\u30fb\u6307\u793a\u3092\u884c\u3063\u305f\u4e0a\u3067\u306e\u8868\u793a\u3082\u898f\u5236\u3055\u308c\u308b\u3068\u3044\u3046\u70b9\u3067\u3059\u3002<\/p>\n<p>\u7279\u306b\u3001\u660e\u78ba\u306a\u4f9d\u983c\u3067\u306f\u306a\u304f\u3066\u3082\u3001\u4e8b\u696d\u8005\u304c\u7b2c\u4e09\u8005\u306b\u7121\u511f\u3067\u5546\u54c1\u3092\u63d0\u4f9b\u3057\u305f\u4e0a\u3067SNS\u6295\u7a3f\u3092\u4f9d\u983c\u3057\u305f\u7d50\u679c\u3001\u7b2c\u4e09\u8005\u304c\u4e8b\u696d\u8005\u306e\u65b9\u91dd\u306b\u6cbf\u3063\u305f\u5185\u5bb9\u3092\u6295\u7a3f\u3057\u305f\u5834\u5408\u306a\u3069\u306f\u2463\u306b\u8a72\u5f53\u3059\u308b\u305f\u3081\u3001\u898f\u5236\u5bfe\u8c61\u3067\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><strong>\u898f\u5236\u3055\u308c\u308b\u8868\u73fe\u30fb\u8868\u793a<\/strong><\/li>\n<\/ul>\n<p>\u3067\u306f\u3001\u3069\u306e\u3088\u3046\u306a\u5185\u5bb9\u306e\u8868\u793a\u304c\u898f\u5236\u3055\u308c\u308b\u306e\u3067\u3057\u3087\u3046\u304b\u3002<\/p>\n<p>\u6d88\u8cbb\u8005\u5e81\u306e\u767a\u4fe1\u306b\u3088\u308b\u3068\u4e0b\u8a18\u304c\u6319\u3052\u3089\u308c\u307e\u3059\u3002<\/p>\n<p>&nbsp;<\/p>\n<p>\u30fb\u5927\u91cf\u306e\u30cf\u30c3\u30b7\u30e5\u30bf\u30b0\u306e\u4e2d\u306b\u4e8b\u696d\u8005\u306e\u8868\u793a\u3067\u3042\u308b\u3053\u3068\u3092\u8868\u793a\u3059\u308b<\/p>\n<p>\u30fb\u5192\u982d\u306b\u300c\u5e83\u544a\u300d\u3068\u8a18\u8f09\u3057\u3001\u6587\u4e2d\u306b\u300c\u7b2c\u4e09\u8005\u306e\u611f\u60f3\u300d\u3068\u8a18\u8f09\u3059\u308b\u306a\u3069\u3001\u4e8b\u696d\u8005\u306e\u8868\u793a\u3067\u3042\u308b\u65e8\u304c\u308f\u304b\u308a\u306b\u304f\u3044\u5834\u5408<\/p>\n<p>\u203b\u8868\u793a\u4e0a\u306e\u4e00\u90e8\u3067\u306f\u306a\u304f\u3001\u5168\u4f53\u304b\u3089\u53d7\u3051\u308b\u5370\u8c61\u30fb\u8a8d\u8b58\u304c\u57fa\u6e96\u3068\u306a\u308b<\/p>\n<p>&nbsp;<\/p>\n<h4><strong>\u5b9f\u969b\u306e\u4f01\u696d\u306e\u5bfe\u7b56<\/strong><\/h4>\n<p>\u3053\u3053\u307e\u3067\u201c\u30b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21:06 [\u4f1a\u54e1\u9650\u5b9a\u8a18\u4e8b]\u304b\u3089<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u2461\u81ea\u885b\u7b56<\/strong><\/p>\n<p>\u307e\u305f\u3001\u30b2\u30fc\u30e0\u958b\u767a\u4f1a\u793e\u306e\u30b3\u30fc\u30a8\u30fc\u30c6\u30af\u30e2\u30db\u30fc\u30eb\u30c7\u30a3\u30f3\u30b0\u30b9\u3067\u306f\u3001\u8aa4\u8a8d\u306e\u53ef\u80fd\u6027\u304c\u3042\u308b\u8a18\u4e8b\u3084SNS\u6295\u7a3f\u306b\u5bfe\u3057\u3066\u5e83\u544a\u3068\u8a8d\u8b58\u3067\u304d\u308b\u8868\u793a\u3092\u3059\u308b\u65b9\u91dd\u304c\u5831\u3058\u3089\u308c\u3066\u3044\u307e\u3059\u3002<\/p>\n<p>\u203b\u65e5\u672c\u7d4c\u6e08\u65b0\u805e2023\u5e7410\u670813\u65e5 5:00 (2023\u5e7410\u670813\u65e5 9:08\u66f4\u65b0) 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